The Future of Motorsports

1. Introduction: Motorsport in the 21st Century - Trends and Tendencies. Part I: The Motorsport Sector. 2. Formula 1 in the Gulf Region: The Fast and the Furious. 3. Governance Controversies and Financial Mismanagement in Motorsport. 4. When Institutional Capital Flows into Motorsport: From Leagues to Teams. 5. The Business of Motorsports in China: From Shanghai to Every Emerging City?. Part II: The Operating Environment. 6. Formula One and Environmental Sustainability: Changes, Shifts, and Future Challenges in Motorsport. 7. Cultural Traditions and Contemporary Pressures: The Path Ahead for the FIA World Rally Championship. 8. Motorsport Racing to Save the Planet: The Business Model of Extreme E. 9. Events on the Edge: Values of Motorcycle Racing, Its Past and Future at the Isle of Man. Part III: Social Responsibility. 10. The Prospect of Societal Duties in Motorsport: Racing for Humanity?. 11. Gendered Representations in Motorsports and the Case of the F1 Grid Girls: Looking Back, Looking Forward. 12. What Initiatives May Help Women in Motorsport? A Commentary Essay. 13. Processes of Greenwashing, Virtue Signalling, and Sportwashing in Contemporary Formula One: Formula Facade?. 14. Twitter Activism (or Lack of It) during the Saudi Arabian Formula E Motorsport Races in 2018 and 2019: Does Anybody Care?. 15. Fighting on Twitter: How Online Trolling Affects Offline Diversity, Equity, and Inclusion in Motorsport Sponsorship. Part IV: Digital and Technology. 16. The Gamification of Formula One. 17. A Convergent Approach to Motorsport Digital Video Content and Data: Gaining Traction. 18. Autonomous Racing as the Future of Motorsport: An Empirical Investigation of the Attractiveness of Autonomous Car Racing for Generation Z Spectators. 19. Future Growth of Formula E: Reinforcing Spectators' Sensory Experience through Sonic Branding.