The Art and Science of Demand and Supply Chain Planning in Today's Complex Global Economy

Rezensionen / Stimmen

With this latest work, Myerson brings a reader-friendly simplicity to teaching and effectively communicating the vast web of interconnected processes within demand and supply chain planning along with finely illustrating the dynamics and intricacies involved for their successful execution in a global economy increasingly more volatile and uncertain. To that end, through an array of case studies, Myerson provides practical tips and insights demonstrating real-world application of best practices in particular scenarios as well as 'hard to see' pitfalls to avoid.

-- William J. Bajor, Ph.D., Senior Director for Administration and Special Projects, Academic and Student Affairs, Office of the Chancellor, Pennsylvania's State System of Higher Education

The ability to plan effectively is perhaps the most important determinant of supply chain success. This book does a solid job of presenting the need for effective planning as well as covering the relevant topics that are part of the demand and supply chain planning process. It explains in a clearly written manner what supply chain professionals must understand to be successful.

-- Robert J. Trent, Ph.D., Supply Chain Management Professor Emeritus, Lehigh University

Connecting the dots between demand, supply and transportation to make, move and sell goods around the world has never been more important - or challenging. Myerson demystifies what's required for a connected supply chain, why it's a game changer and how to get there.

-- Ron Kubera, President, Distribution Sector, e2open

Paul Myerson's latest book a great "how to" text for a class on Demand and Supply Chain Planning for students as well as a guidefor Supply Chain professionals looking to meet the challenges of today's volatile global environment.

-- Dr. Mikhail M. Sher, Leon Hess Business School, Monmouth University

I recommend this book for the Supply Chain Management course at the undergraduate level, focusing on Supply and Demand Planning. The book is well-written and can be used as reference material for advanced-level courses. It can be a wonderful resource for SCM professionals as a quick reference guide on how to compete in today's global business environment.

-- Raza Rafique, Ph.D., Assistant Professor, School of Management & Marketing, College of Business and Public Management, Kean University,