This ebook focuses on music, culture, and heritage as an innovative lens by which to encourage creativity in the development of marketing theory and practice. Music, culture, and heritage are symbolically embedded throughout the market, as well as within consumer lives and ritualistic practice, thus this ebook presents a consideration of music, culture and heritage as a discursive site of human action and social interaction.
Sprache
Verlagsort
Bradford, West Yorkshire
Großbritannien
Dateigröße
ISBN-13
978-1-78743-823-1 (9781787438231)
Schweitzer Klassifikation
