Ethics in Marketing

Part 1: Background

1. Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions

2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions

3. "Preserving the Venture"-A Sample Case Study with Frameworks and Ethical Analyses

Part 2: Short Cases

4. Just a Friendly Request

Terri L. Rittenburg

5. Going Along to Get Along

Raymond F. Keyes

6. Casas Bahia

Chrissy Golden

7. Discount Drugstore: No Gifts Allowed?

Gene R. Laczniak

8. Reference Prices in Retailing: What is a Fair Comparison?

Fiona Harris

9. Drug Testing in India

Nicholas J.C. Santos

10. Starbucks China: The World's Priciest Cup of Coffee

Peilu Chen

Part 3: Intermediate Cases

11. Superior Services: Should Short Skirts Sell Software?

Lori Lepp Corbett

12. Tough Decisions: Something to Snack On

Brendan D. Murphy, Patrick E. Murphy and Stacey L. Meader

13. A Young Pharmacists Dilemma: Questionable Transactions

Barbora Kocanova and Veronika Vosykova

14. PETA

Karin Besenbaeck and Haley Rosenbach

15. Zara & Fast Fashion

Sarah Eide, Elizabeth Sadler and Sarah Tonti

16. The Co-operative Bank of the UK

Fiona Harris and Sarah Tonti

17. Counterfeits in Online Retailing: How They are Sold and What Can Be Done to Fight Back

Barbara Stoettinger and Julia Gschwendner

18. Montenegro Electronics, Ltd.

Jacob Bagha and Gene R. Laczniak

Part 4: Long Cases

19. The Coca-Cola Company: The Skinny on a Big Fat Problem

Marshel Rapuzzi

20. Auchan (France)

Geert Demuijnck

21. TOMS Shoes: One for One Movement

Robert Meara, Matthew Terilli and Jennifer Sawayda

22. Facebook in the Developed and Developing World

Eva Marie D. Schulte

23. VISA and FIFA: Everywhere You Want to Be?

Brian R. Levey and James Matakovich