Change Management. A Case Study Analysis of Harvard Business Review's "Getting Employees Excited About a New Direction"

Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,00, University of Applied Sciences Vorarlberg, language: English, abstract: Change is the norm and flexibility is a requirement, so be prepared to deal with it. A very meaningful sentence nowadays. Organizations and companies all over the world are confronted with change and the question, how to manage it. Threatening external influences force organizational culture to arrange themselves with permanent change processes. Even if there are no evident problems brewing. Imminent external disruptions, like new competitors or technology, the own cost structure or economy depression, can take the organization by surprise too fast. One way to deal with change is to prevent problems that weren't tangible but could arise from different change processes in- and outside the organization. This individual seminar paper is structured in by comparing the academically approach from well-known economics literature with an actual case study with a practical approach. In this context it is about a Harvard Business Review article of November 20th 2015 called "Getting Employees Excited About a New Direction" by Douglas A. Ready. The main goal will be to analyse the change process with a reference to different theories and perspectives following by a practical transfer with possible suggestions or solutions.