This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong.
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Für höhere Schule und Studium
ISBN-13
978-0-13-375769-9 (9780133757699)
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Schweitzer Klassifikation
Chuck Munson is a tenured Full Professor of Operations Management at Washington State University. His Ph.D. and MSBA in operations management, as well as his BSBA summa cum laude in finance, are from Washington University in St. Louis. He also worked for three years as a financial analyst for Contel Telephone Corporation. For two years, he served as Associate Dean for Graduate Programs in Business at Washington State.
Munson serves as a senior editor for Production and Operations Management, and he serves on the editorial review board of four other journals. He has published more than 20 articles in multiple journals, including Production and Operations Management, Decision Sciences, Naval Research Logistics, IIE Transactions, European Journal of Operational Research, Journal of the Operational Research Society, Annals of Operations Research, European Journal of Information Systems, Interfaces, Business Horizons, and International Journal of Procurement Management. His major awards include being a Founding Board Member of the Washington State University President's Teaching Academy (2004); winning the WSU College of Business Outstanding Service Award (2009 and 2013), Research Award (2004), and Teaching Award (2001); and being named the WSU MBA Professor of the Year (2000 and 2008).
