Demand and Supply Integration

Dr. Mark A. Moon is an Associate Professor of Marketing and Head of the Department of Marketing and Supply Chain Management at the University of Tennessee, Knoxville. Prior to joining the UT faculty in 1993, Dr. Moon earned his Ph.D. from the University of North Carolina at Chapel Hill. He also holds MBA and BA degrees from the University of Michigan in Ann Arbor. Dr. Moon's professional experience includes positions in sales and marketing with IBM and Xerox. He teaches at the undergraduate, MBA, and Executive MBA, and Ph.D. levels, and teaches demand planning, forecasting, and marketing strategy in numerous executive programs offered at the University of Tennessee's Center for Executive Education. Dr. Moon's primary research interests are in demand management, sales forecasting, buyer-seller relationships, and demand/supply integration (or sales and operations planning). He has published in the Journal of the Academy of Marketing Science, International Journal of Forecasting, Supply Chain Management Review, Foresight, Journal of Personal Selling and Sales Management, Journal of Business Forecasting, Journal of Marketing Education, Marketing Education Review, Business Horizons, Industrial Marketing Management, Journal of Marketing Theory and Practice, and several national conference proceedings. Dr. Moon is also the author, along with Dr. John T. (Tom) Mentzer of Sales Forecasting Management: A Demand Management Approach.

Dr. Moon has consulted with numerous companies on sales forecasting re-engineering projects, including AET Films, AlliedSignal, Amway, Avery Dennison, Bacardi USA, Conagra, Continental Tire, Cooper Tire, Corning, Deere and Company, DuPont, Eastman Chemical, Ethicon, Exxon, Hershey Foods, Lucent Technologies, Maxtor, Michelin, Motorola PCS, OfficeMax, Orbit Irrigation Products, Peerless Pumps, Pharmavite, Philips Consumer Electronics, Sara Lee Intimate Apparel, Smith & Nephew, Union Pacific Railroad, Whirlpool, and Williamson-Dickie. He has also consulted with numerous companies on the topic of supply chain strategy, including Lockheed-Martin, Nissan North America, Johnson & Johnson, Radio Systems Corporation, Cummins Filtration, Tyco, and Winn- Dixie. In addition, Dr. Moon has delivered custom executive education programs, covering topics that include marketing strategy, sales forecasting, demand planning, and sales and operation planning, with numerous companies, including Honeywell, Coca-Cola, Corning, BASF, 3M, Union Pacific Railroad, EdAmerica, Nestle, Orbit Irrigation Products, Sony, American Standard, and CHEP.

Mark was born and raised in Ann Arbor, Michigan. He has two sons: Colin and David. Away from the office, Mark enjoys traveling with his wife, Carol, and golfing with his sons, who now beat him regularly.