Brand Bible

Name: Brand Bible | The Complete Guide to Building, Designing, and Sustaining Brands
Brand: Rockport Publishers Inc.
Price: 43.99 EUR
Availability: OnlineOnly

The Complete Guide to Building, Designing, and Sustaining Brands

Debbie Millman(Autor*in)

Rockport Publishers Inc.

Erschienen am 1. Februar 2012

312 Seiten

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978-1-61058-198-1 (ISBN)

43,99 €inkl. 7% MwSt.

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Cover
Title
CONTENTS
PART ONE: BUILDING BRANDS
CHAPTER 01 MEANINGFUL MARKINGS AND THE GREAT LEAP FORWARD
CHAPTER 02 FRUITS OF THE ELIZABETHAN ERA
CHAPTER 03 POTTER'S GOLD
CHAPTER 04 TRADEMARKS AND THE GROWTH OF CONSUMER PACKAGED GOODS
CHAPTER 05 THE BEGINNING OF MANUFACTURER BRANDS
CHAPTER 06 BREAKING THE MOLD: COCO CHANEL, KRUEGER BEER, AND LACOSTE
CHAPTER 07 THE GREATEST GENERATION OF BRANDS
CHAPTER 08 THE EVOLUTION OF REVOLUTION
CHAPTER 09 BRAND IDENTITY, CONSUMER EXPERIENCE, AND THE INTERCONNECTED PACKAGE
CHAPTER 10 BRANDAPTATION IN THE TWENTY-FIRST CENTURY
CHAPTER 11 EMERGING MARKETS: BRIC AND BEYOND
PART TWO: SUSTAINING BRANDS
CHAPTER 12 RIDE ME: The Evolution of Branding for Transportation
CHAPTER 13 CHOOSE ME: The Evolution of Branding Retail Environments
CHAPTER 14 USE ME: The Evolution of Branding Appliances
CHAPTER 15 PRETTY ON THE OUTSIDE: The Evolution of Branding Beauty
CHAPTER 16 THIRST: The Evolution of Branding Beverages
CHAPTER 17 UNPLUGGED: The Evolution of Branding Electronics
CHAPTER 18 A BRAND CALLED YOU: The Evolution of Multimedia Brands and Beyond
PART THREE: DESIGNING BRANDS
CHAPTER 19 HOW TO BRAND A BOOK: Q&A with Rodrigo Corral, Rodrigo Corral Design
CHAPTER 20 HOW TO BRAND A RESTAURANT: Q&A with Matteo Bologna, Mucca Design
CHAPTER 21 HOW TO BRAND A PAPER PRODUCT: Q&A with Christine Mau, Kimberly-Clark Company (Kleenex)
CHAPTER 22 HOW TO BRAND USABILITY: Q&A with Dan Formosa, Smart Design (OXO)
CHAPTER 23 HOW TO BRAND A HOTEL: Q&A with Scott Williams (Starwood Properties)
CHAPTER 24 HOW TO BRAND PACKAGED FOOD: Q&A with Rob Wallace, Wallace Church (Lean Cuisine)
CHAPTER 25 HOW TO BRAND A BEVERAGE: Q&A with Mike Bainbridge, Sterling Brands (Tropicana)
CHAPTER 26 HOW TO BRAND A DEPARTMENT STORE: Q&A with Michael Bierut, Pentagram (Saks Fifth Avenue)
CHAPTER 27 HOW TO BRAND A CITY: Q&A with Joyce Rutter Kaye, NYC & Company (New York City)
CHAPTER 28 HOW TO BRAND A CULTURAL INSTITUTION: Q&A with Rob Giampietro, Project Projects (SALT)
CHAPTER 29 HOW TO BRAND PRINT: Q&A with Gail Anderson, SpotCo (Various)
CHAPTER 30 HOW TO BRAND A NONPROFIT: Q&A with Jennifer Kinon and Bobby C. Martin, Jr. , OCD (Girl Scouts)
CHAPTER 31 HOW TO BRAND A CORPORATION: Q&A with Steff Geissbuhler, C&G Partners (CBS)
CHAPTER 32 HOW TO BRAND TELEVISION PROGRAMMING: Q&A with Kenna Kay, MTV Networks (TV Land)
CHAPTER 33 HOW TO BRAND A BRANDING AGENCY: Q&A with Michael Ian Kaye, Mother (Mother)
SOURCES
REFERENCES AND FOOTNOTES
DIRECTORY OF CONTRIBUTORS
ABOUT THE EDITOR
ACKNOWLEDGMENTS
INDEX
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

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