With today's consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.Data Mining Mobile Devices defines the collection of machine-sensed environmental data pertainin
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Illustrationen
99 s/w Abbildungen, 4 s/w Tabellen
99 b/w images and 4 tables
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ISBN-13
978-1-4665-5596-9 (9781466555969)
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Schweitzer Klassifikation
Mobile Sites. Mobile Apps. Mobile Data. Mobile Mobs.Mobile Analytics.
