Internal Communication and Employee Engagement

Name: Internal Communication and Employee Engagement | A Case Study Approach
Brand: Routledge
Price: 45.99 EUR
Availability: OnlineOnly

A Case Study Approach

Nance McCown Linjuan Rita Men Hua Jiang Hongmei Shen(Herausgeber*in)

Routledge (Verlag)

1. Auflage

Erschienen am 25. April 2023

392 Seiten

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Beschreibung

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings.

Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders

Rezensionen / Stimmen

"Does your organization want more engaged employees? Read. This. Book. Through diverse global case studies, it's an encyclopedia of approaches to, and answers for trust issues, greater DE&I, crises, employee activism, new technologies, the changing workplace and more. It's a must-read for communicators and leaders."

Bruce K. Berger, Ph.D.

Professor Emeritus, University of Alabama; Founding Director of the Plank Center for Leadership in PR; and former CCO, Whirlpool Corporation and President of Whirlpool Foundation

"In the current landscape, effective internal communication holds increased significance for organizations of all types. Drawing on recent theoretical advancements in the areas of internal communication and employee engagement, this book is a valuable resource for readers seeking new knowledge in the field. The guidance and insights provided by the book will undoubtedly play a significant role in the continuous improvement of internal communication practices in management."

Ana Tkalac Vercic, Ph.D.

Full Professor, Marketing Department, Faculty of Economics & Business, University of Zagreb

Trg J. F. Kennedyja 6, 10000 Zagreb, Croatia

"Internal Communications today boils down to smart, engaged employees who can drive sustained business success. The concepts, models and insights presented here represent world class thinking and operational frameworks for strategic impact."

Gary F. Grates

Globally Renowned Expert, Organizational Communications/Employee Engagement

Weitere Details

Weitere Ausgaben

Personen

Inhalt

Table of Contents

Contributors

Acknowledgements

Introduction

Section 1: Leadership & Trust

Chapter 1

HOPE International: A Case Study in Nonprofit Employee Engagement through Internal Communication, Leadership and Culture

Nance McCown

Chapter 2

Exploring Internal Communication, Employee Engagement and Trust within a Government Contractor: A Case Study

Laura L. Lemon

Chapter 3

Leading Institutional Change through Digital Communication: A Case Study on the Launch of the U.S. Army Combat Fitness Test

Marc Vielledent and Chase Spears

Section 2: Organizational Change

Chapter 4

Interdisciplinary Approaches in Internal Communication to Effect Successful Organizational Change: Leveraging Agile Project Management and Behavioral Neuroeconomics

Conilyn Poulsen Judge

Chapter 5

Navigating Change through Chaos: A Case Study of RWJBarnabas Health's Change Communication during Covid-19

Yi Luo

Section 3: Internal Issues & Crises

Chapter 6

The Myth of Emotion-Focused Employee Crisis Communication?

How Information-Focused Employee Crisis Communication during COVID-19 Pandemic Job Disruption Drives Post-Pandemic Intent-to-Perform and Intent-to-Return in Hospitality Employees

Minjeong Kang

Chapter 7

To Stay Silent or Speak Up Against Corporate Racial Discrimination?

An Internal Public Segmentation Approach to Employee Voice and Silence Behaviors

Hyunji (Dana) Lim and Young Kim

Chapter 8

Dealing with Employees in Crises: Examining Contingent Organization-Public Relationships (COPR) for Internal Communication

Yang Cheng, Peiyao Liu, and Callie Burnette

Section 4: Employee Activism

Chapter 9

Internal Communication and Employee Activism: Netflix's Dave Chappelle Woes and Perspectives from the Field

Arunima Krishna, Raymond L. Kotcher, and Donald K. Wright

Chapter 10

What Makes Employees Become Activists? Investigating Employee Activism in the AI Community

Jie Jin and Leping You

Section 5: Internal Communication & Emerging Technologies

Chapter 11

Internal Social Media and Employee Engagement

Vibeke Thois Madsen

Chapter 12

Nice-to-know: Role Expectations on Enterprise Social Media in the Aviation Industry

Joost Verhoeven and Ward van Zoonen

Chapter 13

Management of Cybersecurity through Internal Communication

Solyee Kim and Jeonghyun Janice Lee

Section 6: Internal CSR/CSA

Chapter 14

The Roles of Internal Communication in Driving Corporate Volunteering among Chinese Employees: An Integrated Approach of Social Influence and Volunteering Motivations

Yi-Ru Regina Chen, Minqin Ma and Chun-Ju Flora Hung-Baesecke

Chapter 15

Engaged Employees through Internal CSR Communication: A Case Study of Home Depot

Chuqing Dong and Baobao Song

Chapter 16

The Impact of Corporate Social Advocacy (CSA): A Case Study on Building Employee-Company Relationships through Corporate Engagement in the Fight Against Asian Hate

Keonyoung Park

Section 7: Diversity, Equity & Inclusion

Chapter 17

How higher education engages employees into DE&I: A thematic analysis of strategic plans

and Chief Diversity Officer job duties of the California State University System

Cheng Hong

Section 8: Remote Work, Flexible Work, & Work-Life Integration

Chapter 18

Rethinking the Way of Working: In Search of Sustainable Engagement

Alessandra Mazzei, Luca Quaratino, Alfonsa Butera, and Sara Conti

Chapter 19

Boundary Communication: Smartphone Usage in Employees' Work-Family Conflicts When Working from Home

Feihong Pan

Section 9: Internal Communication & Engagement in a Global Context

Chapter 20

Application of the AVID framework in a U.K. Fire and Rescue Service

Kevin Ruck

Chapter 21

Revs Your Heart: How Yamaha Motors Revved up its Employees During Corporate Transformation

Masamichi Shimizu and Koichi Yamamura

Chapter 22

Conclusion

Nance McCown, Linjuan Rita Men, Hua Jiang and Hongmei Shen

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