Culture Is the Way

Author's Note

Figure List

Acknowledgments

Chapter 1: Is Culture Important? Ask a Football Coach

Why an obsessive focus on culture needs to be the way forward.

An organization can never outperform its culture.

Chapter 2: What Exactly is Culture?

Culture is the lifeblood of organizational excellence

and determines how an organization does anything and everything.

Chapter 3: The Dilemma Traps

Most culture-building efforts are sabotaged by the shiny object syndrome.

Chapter 4: Five Roadblocks to Cultural Excellence

Five of the most significant roadblocks to cultural excellence

and how to overcome them.

Chapter 5: Five-Steps to World-Class Culture Building

An introduction to a powerful and practical culture-building process.

Chapter 6: Create Your Cultural Purpose Statement

This is your cultural North Star, and should energize everyone.

Chapter 7: Win Hearts and Minds for Impactful Culture Building

A unique and collaborative process to culture building

that drives excitement and greater organizational connection.

Chapter 8: The Implementation Playbook

Create your playbook to launch and embed your culture for transformation at scale.

Chapter 9: Be Fanatical About Sustained Impact

How to avoid your culture's excitement and impact being short-lived.

Chapter 10: The Ultimate Differentiator is Leadership

Cultural excellence starts and ends with the leadership team.

How to build an organization of transformational leaders.

Chapter 11: Commercial Execution

Drive commercial dominance by unleashing the full potential of your organization.

Chapter 12: Be a Chief Culture Driver

An important final note on culture.

Notes

About the Author

Index