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NATIONAL BESTSELLER Make your small business work for you with this expert guide on entrepreneurship
In the newly revised second edition of Conquer the Chaos, celebrated author and CEO of Keap, a world-leading provider of marketing automation software for small business, Clate Mask, delivers yet another incisive and exciting roadmap to entrepreneurial success for small business owners. The book offers six non-negotiable, must-have strategies for entrepreneurs, as well as an engaging mix of stories, quotes, anecdotes, and examples that highlight businesspeople who have successfully confronted and overcome the daunting challenges that accompany self-employment.
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An extraordinary take on small business ownership and entrepreneurship from someone who's been on the frontlines of a growing company, Conquer the Chaos is a must-have resource for anyone hoping to get more money, more enjoyment, and more flexibility out of their company.
CLATE MASK, the entrepreneur's guide, is the CEO of Keap, the leader in small business automation software for 6, 7, and 8-figure businesses. He is the co-author of the first edition of Conquer the Chaos and the company he leads has won numerous awards for their software and service to entrepreneurs.
Foreword xi
Preface xv
Part 1 The Entrepreneur's Quest for Success 1
1 The Entrepreneurial Revolution 3
The Purpose of This Book 7
A Better Way of Life for Entrepreneurs 9
The Entrepreneurial Revolution Defined 10
The Loss of Security: Corporate Distrust 12
The Power Shift: The Internet Age 12
The Promise of Something Better: The Overnight Success Story 13
The COVID Effect 15
2 The Quest for Success 19
The Entrepreneur's Hierarchy of Success 21
Money 23
Time 24
Control 25
Impact 26
Freedom 27
The Real Definition of Success 28
The Stages of Small Business Growth 30
3 Chaos and the Dark Side of Entrepreneurship 39
What Is Small Business Chaos? 42
The Chaos Continues 47
You're Wearing All the Hats 47
You Don't Know How to Grow 48
You Are Growing-The Wrong Way 49
You're Drowning in Technology 49
You Lack a Clear, Central, Guiding Focus 51
The Dark Side of Entrepreneurship 52
Ego Is the Enemy 54
ADHD 55
Introducing the Six Keys to Conquer the Chaos 56
The Personal Keys: Mindset, Vision, Rhythm 57
The Business Keys: Strategy, Automation, Leadership 57
Part 2 The Personal Keys to Success 61
4 Mindset 63
Cultivating a Mindset of Success 67
Your Emotional Capital Bank Account 72
Disciplined Optimism 74
The Three Components of Disciplined Optimism 75
Entrepreneurial Independence 78
5 Vision 85
Why and How Does the Imbalance Happen? 88
The Evolution of Life Vision 90
The Five Parts of Your Life Vision 92
Guidelines for Lifetime Goals 96
Putting Together the Vision Puzzle Pieces 97
6 Rhythm 101
The Rhythm of Execution Defined 105
The Rhythmic Habits and Schedule 108
Start Small: The Three Transformative Habits 114
Goal Setting the SMART Way 115
Wrapping Up the Three Personal Keys to Success 118
Part 3 The Business Keys to Success 121
7 Strategy 123
Company Strategy 127
Customer Strategy 132
The Three Phases of the Customer Lifecycle 134
Follow- up 135
The Fundamentals of Follow- up 137
The Seven Secrets to Double or Triple Your Sales 140
Back to the Basics of Customer Lifecycle 143
8 Automation 149
What to Automate 155
From Manual to Automated 158
The Typical Lead Generation and Conversion Process 160
The Automated Lead Generation and Conversion Process 161
What Else Can You Automate? 166
New Client Follow-up 166
Reviews and Referrals 167
Repeat Business 168
Billing and Collections 168
Workflow 169
Micro Automations 170
Pro Tips on Automation 170
9 Leadership 175
Think Like a CEO 179
The Three Jobs of a CEO 180
Conscious Capitalism 182
The Enlightened Entrepreneur 183
Set the Vision 184
Build the Team 188
Build the Team: Developing the Organization 188
Build the Team: Developing the People 192
Get the Resources 196
Part 4 Putting the Keys into Practice 201
10 Changing for Good 203
The 10 Principles of Practice 206
The Ego TRAPS That Catch Entrepreneurs 212
Timidity 212
Resignation 213
Ambition 214
Pride 215
Sabotage 216
Guarding Against Ego TRAPS 217
11 Keep Going 221
The Keep Going Story 223
Keep Serving 226
Keep Growing 227
Final Words of Guidance 228
Appendix: Keap Small Business Resources 233
References 237
Acknowledgments 239
About the Author 241
Index 243
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