For mixologists of the highest calibre, mixing truly fantastic drinks is just the start. The world's very best bartenders interact on a more personal level with their customers and exhibit a sophisticated range of skills that deliver a truly memorable visitor experience.
In Ultimate Bartending, Paul Martin, one of the UK's most renowned and decorated bartender trainers, shares the secrets that have enabled him to transform countless promising mixologists into some of the greatest.
He covers topics as diverse as heads-up bartending, offering recommendations, building rapport, projecting passion, delivering service pro-actively, reading your guest, using positive body language, dealing with stress, seizing opportunity and much more.
If you want to evolve your skills, enjoy significantly more job satisfaction and elevate your career, this book will show you how to achieve your true inner potential.
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978-1-4721-3982-5 (9781472139825)
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Schweitzer Klassifikation
Paul Martin is an award-winning, world-record holding cocktail mixologist, trainer and motivational speaker. Throughout his bartending career he set two world speed-cocktail-mixing records and won 7 global mixology titles. He runs some of the most sought-after bartender and hospitality training courses and has trained more than 30,000 bartenders in more than 25 countries around the world. Paul has appeared in his role of 'cocktail expert' on TV and radio on many occasions including for 3 full series on Food Network Daily in the 1990s. Paul is also an accomplished motivational speaker and can often be found delivering talks on human connection, communication skills and other human interaction topics. His TEDx Talk on how he used his knowledge of sign-language to develop a new technique for improving people's body-language skills has received more than 250,000 views on YouTube.
