THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.",The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment.", -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agencyLearn the secrets to unlocking sales with the ",Big Five",--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning ",Likes", into ",Buys",.The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence
Sprache
Verlagsort
ISBN-13
978-0-07-180203-1 (9780071802031)
Schweitzer Klassifikation
