Business Trends in Practice

Part I Introduction: Riding the Wave of Transformation 1

Chapter 1 The Five Global Shifts That Will Shape the Organizations of the Future 3

Chapter 2 The Ten Tech Mega-Trends Every Business Leader Should Know About 21

Part II Rethinking Key Sectors 45

Chapter 3 How We Generate Energy: The Three Trends Transforming the Energy Sector 47

Chapter 4 How We Stay Healthy: The Seven Trends Shaping Healthcare 59

Chapter 5 How We Learn: The Two Main Shifts in Education 73

Chapter 6 How We Feed Ourselves: The Two Key Innovations Needed to Transform Agriculture 85

Chapter 7 How We Make and Build Things: Eleven Trends to Watch Across Manufacturing and Construction 99

Chapter 8 How We Move People and Goods: The Three Trends Revolutionizing Transportation 111

Chapter 9 How We Look After Our Money: The Four Shifts That Will Shape the Financial Sector 121

Part III Rethinking What Businesses Offer 131

Chapter 10 Channel Digitization and Expansion: The Move from Physical to Digital/Hybrid Products and Channels 133

Chapter 11 Cognifying Products and Services: Smarter Products, Smarter Services 145

Chapter 12 Right Time, Right Place, Right for You: The Rise of Micro-Moments and Personalization 155

Chapter 13 Subscription and Servitization: The As-a-Service Revolution 165

Chapter 14 Cutting Out the Middlemen: How Brands Are Going Direct to the Consumer 177

Chapter 15 From B2C to "All to All": The Rise of Platforms, the Sharing Economy, and Crowdsourcing 189

Chapter 16 More Immersive Experiences: How Brands Are Wowing Customers with Memorable Experiences 199

Chapter 17 Conscious Consumption: Consumer Demand for Sustainable, Responsible Products 209

PART IV Rethinking How Businesses Are Run 221

Chapter 18 Sustainable and Resilient Operations: Building a Stronger, More Responsible Company 223

Chapter 19 Finding the Balance Between Humans and Intelligent Cobots: The Blended Workforces of the Future 237

Chapter 20 Finding and Keeping Talent: The Shifting Talent Pool and Employee Experience 249

Chapter 21 Organizing to Win: Flatter, More Agile Organizations 259

Chapter 22 Authenticity: Why Brands and Leaders Need to Keep It Real 271

Chapter 23 Purposeful Business: Why Does Your Business Exist? 281

Chapter 24 Co-Opetition and Integration: A New Age of Integrated Collaboration 291

Chapter 25 New Forms of Funding: The Democratization of Business Funding 301

Part V Where to Go from Here 309

Chapter 26 Final Words: Four Key Takeaways for Business Leaders 311

Acknowledgments 317

About the Author 319

Index 321