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This edited volume explores the relationship between Artificial intelligence (AI), business performance, and regulation. Artificial intelligence allows entrepreneurs to create universally transferable platforms and customers to find the offer they want. Indeed, AI is an excellent tool for competitiveness and innovation. It can contribute to a positive business performance by reducing costs, analyzing and exploiting data, optimizing marketing strategy and advertising targeting, and improving the customer experience. However, Artificial intelligence can also generate threats such as disinformation, manipulation, and false content. Companies are increasingly becoming obliged to take security measures to protect digital data against cyber-attacks and data leaks. This volume presents concepts and solutions for companies aiming not only to benefit from the newest technological developments in AI but also interested in tackling the challenges that come with the use of these technologies.
Dr. Nadia Mansour is a finance doctor. She is an assistant at The University of Sousse-Tunisia, a visiting researcher, and a post-doctor at the University of Salamanca- Spain. Dr. Nadia is an expert in sustainable finance at UNDP. She is a trainer at CREACT4MED, a trainer of trainers with USAID Job and Erasmus. Her research interests focus on Finance, sustainable development, and Innovation. She is an academic member and ambassador of the Communication Institute of Greece, a conference chairperson, a committee member of indexed conferences, an Editorial Board Member of IGI GLOBAL, Taylor & Francis, and Springer, a reviewer in IGI Global, Emerald, and Wiley. She has presented various scientific papers at international (France, Morocco, USA, Turkey) and national conferences. She is also a keynote speaker and session chair at several conferences in Turkey, India, UAE, and Spain. She has several published articles in ranked journals and chapters (IGI Global, Emerald, Springer, Palgrave Macmillan) and edited books (Taylor & Francis, Springer, IGI Global, Emerald).
Lorenzo M. Bujosa Vadell is a professor of procedural law at the University of Salamanca (Spain). He is president of the Ibero-American Institute of Procedural Law, and a member of the International Association of Procedural Law and the International Association of Criminal Law. He is the coordinator of the PhD program "Administration, Justice and Finance in the Social State" at the University of Salamanca. He was visiting researcher at the Universities of Kansas (USA), Florence (Italy), and Trier (Germany).
Chapter 1. Navigating Parenthood: Malaysian Perspectives on Protecting Children From Paedophilia.- Chapter 2. The Impact of Capacity Management on Improving the Performance of Manufacturing Operations.- Chapter 3. Customer Preference Towards Private Label Brands Over Manufactured Brands of Food Products in Retail Outlets.- Chapter 4. Nexus of Sustainable Financing and MSMe Expansion Leading to Economic Growth: Lessons From India.- Chapter 5. Machine Learning-based Models for the Pre-emptive Diagnosis of Epileptic Seizure Using Clinical Data.- Chapter 6. The Future of Investment in Renewable Energies and Its Role in Achieving the Dimensions of Sustainable Development in Algeria.- Chapter 7. Navigating the Storm: Impact of Covid-19 Pandemic on Micro and Small Businesses in Alor Setar, Kedah, Malaysia.- Chapter 8. Innovative Development of Industrial Enterprises: Evaluation, Choice of Strategy and Financial Support.- Chapter 9. Exploring Frugal Innovation: Mapping Optimization Strategies and Societal Implications Using Case-based Research.- Chapter 10. Circular Economy of Producing Green Nano Composites From Date Palm Nanoparticle to Reinforce Recycled Polymers.- Chapter 11. Success and Failure Factors, Challenges and Lesson Learned of It Startups: Empirical Study.- Chapter 12. Cybersecurity Ethics and Ethical Hackers: A Systematic Overview on Data Availability and Understanding the Need for Moral Hazard Philosophy in Cyberspace.- Chapter 13. How Information Technology, the Internet of Things, and Artificial Intelligence Have Influenced Indonesian Retailers' Inventory Management Practices.- Chapter 14. Exploring the Path From Digital Financial Literacy to QR Payment Adoption.- Chapter 15. Examining Pre - and Post-ERP Adoption Challenges Confronting SMEs - A Study on South Indian Companies.- Chapter 16. Work-life Balance Initiatives to Promote Employee Performance : A Case of an an Organization in UAE.- Chapter 17. Assessing Individual Intention in Adoption of Green Loans for Solar Rooftop Projects.- Chapter 18. Exploring the Influence of Child Vlogger Content on Sustainable Consumer Choice Behavior.- Chapter 19. Determinants of Inclusive Ecosystem for Entrepreneurial Education of Differently Abled Students- A Universal Design Approach.- Chapter 20. Green Investment Mindset: Exploring the Nexus Between Perception Towards Socially Responsible Investments and Willingness to Invest.- Chapter 21. Harnessing AI for Economic Forecasting: Navigating Rentier Economies Towards Diversification and Sustainable Growth - A Case Study of Iraq.- Chapter 22. Aligning CSR Across SAARC Nations: A Comparative, Sector-focused, Long -term Analysis.- Chapter 23. Service Quality Assessment in Private Hospitals- A Bibliometric Analysis.- Chapter 24. Transforming Family Takaful: the Role of Fintech and Block-chain.- Chapter 25. The Impact of Public Debt on Fiscal Sustainability During and After a Pandemic.- Chapter 26. Transitioning MSMEs in Developing Economies Into Sustainability: Dimensioning the Variability of Challenges Within Demographic and Firm Characteristics.- Chapter 27. Impact of Cybersecurity on the Cash Flows of Economic Units.- Chapter 28. Telecommunication Customer Churn With Responsible AI: A Predictive Model Debugging and Business Decision Making.- Chapter 29. A Comprehensive Bibliometric Analysis of Fintech in Micro, Small and Medium Enterprises (MSMEs).- Chapter 30. An Explanatory Bibliometric Analysis of Investment Behavior.- Chapter 31. The Impact of Generative AI (ChatGPT) on the HR Functions Related Hiring Process.- Chapter 32. Ergonomic Innovation in Smartphones: How Anthropometric Data Drives Consumer Choices in the UAE.- Chapter 33. Preferences of Generation Z in Doing Cultural Activities in Kuching.- Chapter 34. Spiritual Capital in Supporting Women's Sustainable Entrepreneurship in the Creative Economy of the Tourism Sector.- Chapter 35. Business Strategies Adopted by UAE Companies.- Chapter 36. The Role of Career Growth and Achievement Motivation on Organizational Citizenship Behavior and Employee Performance.- Chapter 37. Building Financial Literacy in SMEs: the Role of Financial Knowledge, Financial Attitude, Financial Skill, and Peer Influence.- Chapter 38. Ethical Elegance: Investigating the Influences on Sustainable Fashion Purchase Decision in Alignment With SDG12.- Chapter 39. Motivating Moments: Navigating Wellbeing in the Snapchat Era.- Chapter 40. Empowering Women in Stem: Addressing Challenges, Strategies, and the Gender Gap.- Chapter 41. Greener Pastures: Motivations for Sustainable Agriculture Careers.- Chapter 42. Traditional Food Systems in the Indian Himalayas Perspectives From Climate Science.- Chapter 43. The Need for Food Security Under a Changing Climate Scenario.- Chapter 44. Preemptive Diagnosis of Hypertension Using Computational Intelligence Techniques.- Chapter 45. Empowering Tomorrow: Teacher Leadership in Integrating Digital Literacy for Sustainable Development in Middle School Education.- Chapter 46. Analyzing Entrepreneurial Intention Towards Knowledge Commercialization: Insights From a Philippine Public University.- Chapter 47. Exploring the Impact of Competencies, Leadership Styles, and Cultural Context on Organizational Performance: A Case Study of Esports Organizations.- Chapter 48. Humanizing the Workplace Through STARA: Examining the Roles of Perceived Usefulness and Perceived Organizational Support.- Chapter 49. Methods of Integrate Digital Transformation to the Development of Accounting and Auditing Trainees.- Chapter 50. Materiality and Its Contribution to the SDGs in Non-financial Reports.- Chapter 51. Managing Insulin Resistance in Polycystic Ovary Syndrome Patients: A Literature Review.- Chapter 52. Longitudinal Analysis of Agricultural Commodities in India Using Arima.- Chapter 53. Transdiagnostic Nature of Insomnia - Exploring the Interplay of Sleeplessness and Psychological Distress.- Chapter 54. Techno-economic Energy Analysis of Solar System: a Case Study for Western Region of Saudi Arabia.- Chapter 55. From Green Marketing Practices by Enterprises to Customer Green Consumption Behaviors.- Chapter 56. Predicting the Optimal Characteristics of Educators for Success in a Globalized Context.- Chapter 57. Green Technologies and Sustainability in African Economies in the Digital Age: Benefits, Challenges, Implications and Policy Recommendations.- Chapter 58. Impact of Information Quality and Customer Interaction on Fintech Adoption: a Conceptual Framework.- Chapter 59. Bibliometric Analysis of Artificial Intelligence in Marketing: Revealing Publication Trends and Future Directions.
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