Save Your Startup: How to Know if Your Business Is Worth Rescuing (And How to Save It)

Forget good to great. Most startups struggle to avoid going from drowning to dead. And advice from unicorns with billions in the bank won't always apply to scrappy founders weeks away from not making payroll.

Save Your Startup isn't for successful leaders looking for tips for 10 percent improvement. There are hundreds of those books. This book is for startup leaders navigating dangerous storms through uncharted waters, attempting to avoid crashing into the rocks before reaching their destination.

Save Your Startup is not fair-weather fluff either. These are storm-hardened patterns and playbooks discovered, learned, applied, and validated over fifteen years across multiple early-stage companies with multiple near-death experiences. Key topics include:

• Balancing your north star, next actions, and milestones in between
• Operational playbooks to scale your crew from zero to fifty-plus
• Identifying and removing the anchors keeping you stuck
• How to improve your pitch to investors, new recruits, et cetera
• Gut checking whether you have the right equipment and crew (including you)
• How to discover resources when you feel you're out of options
• Knowing when you need to raise the white flag if you have no shot

I can't guarantee you will succeed. But if you read and apply this knowledge, you will give yourself the best odds at saving your startup (or yourself if it's too late).