Schweitzer Fachinformationen
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Maister, Green, and Galford enrich our understanding of trust -- yet they have also written a deeply practical book. Using their model of "The Trust Equation," they dissect the rational and emotional components of trustworthiness. With precision and clarity, they detail five distinct steps you must take to create a trust-based relationship. Each step -- engage, listen, frame, envision, and commit -- is richly described in distinct chapters. The book is peppered with pragmatic "top ten" lists aimed at improving advisors' effectiveness that can be put to use instantly. It also includes a trust self-diagnostic in the appendix.
This immensely readable book will be welcomed by the inexperienced advisor and the most seasoned expert alike. The authors use anecdotes, experiences, and examples -- successes and mistakes, their own and others' -- to great effect. Though they use the professional services advisor/client paradigm throughout the book, their prescriptions have resonance for other trust-reliant situations -- selling, customer relationship management, and internal staff functions like HR and information technology.
The result is a tour de force -- brilliant, penetrating, unique. It is essential reading for anyone who must advise, negotiate, or manage complex relationships with others.
Introduction
How to Use This Book
What would be the benefits if your clients trusted you more?
What are the primary characteristics of a trusted advisor?
What do great trusted advisors all seem to do?
What are the dynamics of trusting and being trusted?
How do you ensure your advice is listened to?
What are the principles of building strong relationships?
What attitudes must you have to be effective?
Do you really have to care for those you advise?
What are the four key components that determine the extent of trust?
What are the five stages of trust-building?
How do you get clients to initiate discussions with you?
How can you improve your listening skills?
How can you help clients look at their issues in a fresh way?
How can you help clients clarify what they're really after?
How do you ensure clients are willing to do what it takes to solve their problems?
Why are truly trust-based relationships so scarce?
How do you deal with clients of differing types?
What can we learn from an unorthodox winner?
How do you create trust at the outset of a relationship?
How can you conduct your assignment in a way that adds to trust?
How can you build trust when you're not working on an assignment?
Why is cross-selling so hard, and what can be done about it?
What are the key things you should do first?
A comprehensive summary and list of concepts, insights, tips, and tactics.
Acknowledgments
Notes and References
Index
About the Authors
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