Multimodal Epistemologies

Introduction Chris Christie and Arianna Maiorani Part 1: Multimodality as a Semiotic Perspective 1. An eye-tracking report on reference points, cognitive affordance and multimodal metaphors Luna Bergh and Tanya Beelders 2. Demotivators as deprecating and phatic multimodal communicative acts Krzysztof Ozga 3. Legitimation in Multimodal Material Ensembles Giulio Pagani 4. A pragma-semiotic analysis of advertisements as multimodal texts: A Case Study Chiara Pollaroli and Sabrina Mazzali-Lurati 5. Analysing Pictures: A Systemic-Functional Semiotic Model for Drawing Howard Riley 6. Multimodal Advertisement As Genre Within a Historical Context Sonja Starc Part 2: Multimodality as a Tool for Cultural Research 7. A Multimodal Analysis of the Metonymic Indexing of Power Relations in Novel and Film Christine Christie 8. Re-Bombing in Memento. Traumata of Coventry, Belgrade and Dresden in Multimodal Collective Memory Jan Krasni 9. Argumentation, Persuasion and Manipulation on Revisionist Websites: A Multimodal Rhetorical Analysis Michael Rinn 10. A Corpus Approach to Semantic Transformations in Multisemiotic Texts Alexandar Trklya 11. Multimodality and Illustrations: A Comparative Study of the English and Italian illustrated first editions of The Jungle Books by Rudyard Kipling Monica Turci Part 3: Multimodality as a Way to Analyse Contemporary Narrative Processes 12. Pragmatic Markers in Audiovisual Translation Maria Freddi 13. Filmic Narrative Sequences as Multimodal Environments: A New Perspective on the Effects of Dubbing Arianna Maiorani 14. Multimodal Analysis of the Textual Function in Children's Face-to-Face Classroom Interaction Roberta Taylor 15. The Contribution of Language to Multimodal Storytelling in Commercials Sabine Wahl 16. Coherence in Film: Analysing the Logical Form of Multimodal Discourse Janina Wildfeuer Conclusion Arianna Maiorani and Chris Christie