Competitive Quality Strategy

Name: Competitive Quality Strategy
Brand: Wiley-ISTE
Price: 139.99 EUR
Availability: OnlineOnly

Pierre Maillard(Autor*in)

Wiley-ISTE (Verlag)

Erschienen am 24. Januar 2013

176 Seiten

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978-1-118-64465-2 (ISBN)

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Inhalt

Intro
Contents
Title
Copyright
Preface
Introduction
1 General Principles of Competitive Quality
1.1. What meaning should we attach to the term "quality"?
1.2. The role of quality in a company's competitiveness
1.3. Conclusion
1.4. Summary of the basic ideas and concepts developed in this chapter
2 The Definition of a Competitive Quality Tactic
2.1. Introduction
2.2. A company's socio-economic exchange motor
2.3. The concept of a competitive quality tactic
2.4. The major stages when devising a competitive quality tactic
2.5. The major stages in the drawing up of a competitive quality tactic in a domain of strategic activities
2.6. An atypical example of a competitive quality tactic
2.7. Another example
2.8. Conclusion
2.9. Summary of the basic ideas and concepts developed in this chapter
3 Deployment of a Competitive Quality Tactic
3.1. Introduction
3.2. The technical functions of a competitive total quality process
3.3. The input data for deployment of a DSA's CQT
3.4. The distribution of roles
3.5. The impact of a competitive quality tactic on quality marketing
3.6. The impact of a competitive quality tactic on the competitive quality carburant
3.7. The impact of a competitive quality tactic on the qualification of the system of production of quality carburant
3.8. The impact of a competitive quality tactic on the monitoring of perceived quality
3.9. The impact of a competitive quality tactic on the assurance of the company's gains
3.10. The impact of a competitive quality tactic on improving the efficiency of a competitive total quality process
3.11. Conclusion
3.12. Summary of the basic ideas and concepts developed in this chapter
4 The Conditions for Success of a Competitive Quality Tactic
4.1. Introduction
4.2. Raising the level of the system of production of a competitive quality tactic
4.3. Enhancing the value of the project to bring the system for production of competitive quality tactic up to scratch
4.4. The main markers of a quality culture
4.5. The amplifier of a CQT's profitability
4.6. Conclusion
4.7. Summary of the basic ideas and concepts developed in this chapter
5 Selling a Competitive Quality Tactic
5.1. Introduction
5.2. Input data for a CQCA
5.3. The major steps in the design of a competitive quality carburant amplifier
5.4. The major steps in regulating the production of a competitive quality carburant amplifier
5.5. Conclusion
5.6. Summary of the basic ideas and concepts developed in this chapter
6 Management of a Competitive Quality Tactic
6.1. Introduction
6.2. Elaborating a competitive quality tactic
6.3. Deployment of a competitive quality tactic
6.4. Running the process of design or transformations of the competitive quality carburant amplifiers
6.5. Application of a competitive quality tactic
6.6. Capitalization on feedback
6.7. Conclusion
6.8. Summary of the basic ideas and concepts developed in this chapter
General Conclusion
Bibliography
Index

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