Translating Tourism

List of Figures
Acknowledgments
List of Acronyms

IntroductionUsing this Book
Structure of the Book

CHAPTER 1 - Tourism Discourses
What is Tourism?
The Role of Discourse in the Tourism Industry
Language or Discourse? Some Definitions
Studies in Tourism Discourse
Tourism Discourse vs General Discourse
Understanding Tourism Analogue and Digital Genres and Text Types
Tourism as a Form of Specialized Discourse
Concluding Remarks
Activities and Exercises

CHAPTER 2 - Translation and Tourism
Introduction: Why Translation Matters in Tourism Discourse
Tourism Translation
Tourism Communication: Working with Tourism Text
Digital Strand: Navigating New Frontiers
Conclusion
Activities and Exercises

CHAPTER 3 - Accessibility and Inclusion through Tourism Translation
Introduction
Accessibility and Disability
Accessibility, Tourism, and Translation
A Brief Overview of Accessible Practices of Audiovisual Translation
Accessible Communication for All: The Linguistic Landscape in Tourism
Conclusion
Activities and Exercises

CHAPTER 4 - Tourist Guides at Work
Introduction
Tourists or Travellers?
The Tourist Guide
Tourist Guide at Work
Contextualizing and Profiling the Tourist Guide
The Genre of the Guided Tour
Cultural Mediation in the Guided Tour
Concluding Remarks
Activities and Exercises

CHAPTER 5 - Tourism Goes Digital
Introduction
Localising Websites
Tourism Digitisation and Mediatisation
Conclusion
Activities and Exercises

Appendix
References