Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.
Sprache
Verlagsort
Zielgruppe
Für Beruf und Forschung
US School Grade: College Graduate Student
Illustrationen
3
17 s/w Tabellen, 3 s/w Abbildungen
3 b/w ill., 17 b/w tbl.
Dateigröße
ISBN-13
978-3-11-048126-6 (9783110481266)
Schweitzer Klassifikation
Carolina Machado, University of Minho, Portugal; Paulo Davim, University of Aveiro, Portugal
Herausgeber*in
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