In a country where the rural heartland is often overshadowed by urban success stories, Techies Who Talk to Plants shifts the focus to the innovators working at the intersection of tradition and technology. From AI-powered crop monitoring to blockchain-enabled supply chains, Indian agritech is tackling the most pressing issues of our time: food security, sustainability, and rural development.
This book is also about entrepreneurs who swap office chairs for muddy boots, spending months in remote villages to earn farmers' trust and bring groundbreaking solutions to age-old agricultural challenges. Through real-world stories of resilience and creativity, Techies Who Talk to Plants highlights the grit, originality, and passion driving India's agritech pioneers.
More than just a guide to innovation in agriculture, this book serves as a masterclass in building businesses that create meaningful social impact. Whether you're an aspiring entrepreneur, investor, or curious reader, it offers valuable lessons on how Indian agritech is poised to change not only the nation's agricultural landscape but also global farming practices.
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978-93-6131-510-7 (9789361315107)
Schweitzer Klassifikation
Shah M.M. is a distinguished Business Strategy and Design Thinking consultant whose journey from industrial designer to chronicler of agricultural entrepreneurship reflects a deep commitment to innovation and societal impact. With a master's degree in design from IIT Kanpur (2004) and over a decade of experience launching more than 300 products across various industries, Shah has always been at the forefront of user-centred design. As the founder of D-Cube Designs, a leading design consultancy in Chennai, India, he has established himself as a trusted adviser to CEOs, startup founders, and aspiring entrepreneurs, providing valuable insights on branding, user-centred design, creativity techniques, and building competitive advantages.
A few years ago, Shah found himself captivated by the spirit of innovators who dared to dream big. This led him to share insights through his blog, which now includes over 600 articles on business strategy and related topics. Shah's growing interest in entrepreneurial stories led him to explore the world of agri-tech, where he discovered powerful narratives of hope and transformation.
