What's Fashion? It's Method!

Name: What's Fashion? It's Method!
Brand: Bocconi University Press
Price: 26.49 EUR
Availability: OnlineOnly

Carla. Lunghi Francesca Romana Rinaldi Marco Turinetto(Herausgeber*in)

Bocconi University Press

Erschienen am 1. Juni 2018

87 Seiten

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978-88-85486-39-3 (ISBN)

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Beschreibung

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Inhalt

Intro
Frontespizio
Copyright
Table of Contents
Preface
Introduction. Textile Products and Industrial Objects: Supply, Consumption and New Markets
1 The Made in Italy System. Why Education Can Fill the Gap between Innovation and Competitiveness by Nicola Guerini
1.1 Fashion System and Italian Lifestyle
1.2 New challenges to face change
2 Fashion between Culture and Innovation in the Era of the Web 2.0 by Carla Lunghi
2.1 The complexity of fashion
2.2 Fashion and digital technologies
2.3 Conclusions
Bibliography
3 Fashion Future: Crafting Innovative Business Models in Fashion by Francesca Romana Rinaldi
3.1 Emerging business models
3.2 Customer centricity in fashion
3.3 The new drivers: digitalization, technology, sustainability
3.4 The future of fashion
Bibliography
4 The Italian Fashion Model. Design, from Strategy to Creativity and Manufacture by Marco Turinetto
4.1 Why speak of the Italian Fashion Model?
4.2 New scenarios for fashion projects
4.3 The centrality of the Brand Product Manager
4.4 Artisanal design as an opportunity
4.5 Design, from strategy to creativity and manufacture
4.6 Italian Culture: the competitive advantage of being interdisciplinary
Bibliography
5 The Creative Process. Strategically Innovative Brands and Products/Services Thanks to Design by Susanne Kreuzer and Silvia Festa
5.1 The role of creativity and design in strategic innovation
5.2 The creative process as a new method of innovation of the product/service
Bibliography
6 Fashion in the Age of Digital Collaborative Production by Silvia Mazzucotelli Salice
6.1 Fashion on the move
6.2 What's digital fashion?
6.3 Creating fashion through digital collaborative technologies
6.4 The potential of digital collaborative fashion
Bibliography
7 Made in Italy: Performance of the Italian Leading Groups by Nicola Guerini and Paola Varacca Capello
7.1 The Italian Fashion System
7.2. The characteristics of the sample
7.3 Profitability and company growth: the best performers
Bibliography
Appendix 1. Method of Defining Positioning of Enterprises in the Sample
Appendix 2. Main Features of the Companies in the Sample
Milano Fashion Institute
The Authors

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