Advances in Digital Marketing in the Era of Artificial Intelligence

1. AI and Advertising: Unraveling the Dynamics of Consumer Behavior and Brand Engagement. 2. Enhancing Customer Experience through AI-Enabled Content Personalization in E-Commerce Marketing. 3. Redefining Marketing Strategies for Higher Education through AI Applications: A Critical Review. 4. Enhancing Customer Targeting in E-Commerce and Digital Marketing through AI-Driven Personalization Strategies. 5. Current Advances on the Application of Blockchain Solutions in Digital Marketing: Opportunities and Threats. 6. Analysis and Result Prediction for Indian Premier League Using Machine Learning Algorithms. 7. Study of Factors Affecting Intention to Use Artificial Intelligence by Marketers: A ChatGPT Case. 8. The Effectiveness of Using Artificial Intelligence Techniques in Advertising on Social Media. 9. The Impact of Blockchain on Digital Commerce. 10. Chatbots - A Computerized Communication Specialized Device. 11. Artificial Intelligence and More Effective Advertising: Unlocking the Power of Data and Automation. 12. Chatbot and Digital Communication. 13. Are You Real? When Anthropomorphism Misleads the Consumer. 14. Natural Language Processing to Track Cognitive, Emotional and Social Change on Reddit Mental Health and Non-Mental Health Groups during Covid-19. 15. Do Consumers Favour a Social Presence When Using Voice Chatbots? 16. The Moderating Role of Perceived Interaction in a Chatbot's Impact on Conversational Commerce: From Intention to Usage to Actual Usage. 17. Role of Technology for Pharmaceutical Marketing in the Era of Artificial Intelligence: A Bibliometric Study. 18. Market Segmentation: Machine Learning in Marketing with Clustering Model.