Advertising for Account Holders (RLE Marketing)
1. Auflage
Erschienen am 15. September 2014
198 Seiten
978-1-317-66171-9 (ISBN)
Beschreibung
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Weitere Details
Reihe
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Taylor & Francis Ltd
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Produkt-Hinweis
Reflowable
Dateigröße
0,70 MB
ISBN-13
978-1-317-66171-9 (9781317661719)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Person
Inhalt
1. Introduction Part 1: Account Handling 2. It's An Ad World 3. What Flavour is Account Handling? 4. How to Master the Everyday Detail Part 2: Creating Campaigns 5. Getting Into Gear 6. The Big Media Decision 7. Putting the Brief In 8. How to Help Your Creative Team 9. What's the Big Idea? 10. Sell, Sell, Sell 11. Buy, Buy, Buy 12. Into Production 13. Will It Do The Job? Part 3: The Rest 14. How to Support The Campaign 15. Amazing Clients 16. How to Use The Agency Systems 17. Managing Money and Politics 18. How to Handle Meetings 19. Winning More Business 20. For Advertisers Only 21. Our Acceptable Face 22. Getting Better All the Time
