Advertising for Account Holders (RLE Marketing)
Routledge Library Editions: Marketing
1. Auflage
Erschienen am 22. August 2014
Buch
Hardcover
198 Seiten
978-1-138-78703-2 (ISBN)
Beschreibung
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Weitere Details
Reihe
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Taylor & Francis Ltd
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 240 mm
Breite: 161 mm
Dicke: 15 mm
Gewicht
470 gr
ISBN-13
978-1-138-78703-2 (9781138787032)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Andere Ausgaben
Buch
01/2016
1. Auflage
Routledge
47,80 €
Versand in 10-20 Tagen
Nigel Linacre
Advertising for Account Holders (RLE Marketing)
E-Book
09/2014
1. Auflage
Routledge
41,99 €
Als Download verfügbar
Nigel Linacre
Advertising for Account Holders (RLE Marketing)
E-Book
09/2014
1. Auflage
Routledge
41,99 €
Als Download verfügbar
Person
Inhalt
1. Introduction Part 1: Account Handling 2. It's An Ad World 3. What Flavour is Account Handling? 4. How to Master the Everyday Detail Part 2: Creating Campaigns 5. Getting Into Gear 6. The Big Media Decision 7. Putting the Brief In 8. How to Help Your Creative Team 9. What's the Big Idea? 10. Sell, Sell, Sell 11. Buy, Buy, Buy 12. Into Production 13. Will It Do The Job? Part 3: The Rest 14. How to Support The Campaign 15. Amazing Clients 16. How to Use The Agency Systems 17. Managing Money and Politics 18. How to Handle Meetings 19. Winning More Business 20. For Advertisers Only 21. Our Acceptable Face 22. Getting Better All the Time