Approaches to Specialized Genres

Introduction: Genre research into the 21st century - Goals, approaches and applications

Kathy Ling Lin, Isaac N. Mwinlaaru and Dennis Tay

PART

Theory and concepts

1. Towards a meta-theory of genre

Isaac N. Mwinlaaru

PART

Rhetorical and generic structure

2. English-language abstracts in Chinese-language academic journals: A comparative analysis of rhetorical moves

Ning Zhao & Nicholas Groom

3. Macro-structural development of empirical research articles in Applied Linguistics and Civil Engineering (1980-2010): Textual evidence and insider perspectives

Kathy Ling LIN

4. Categories of narrative instances in Systemic Functional Linguistics: Exploring a more flexible generic structure for 'recounts'

Grisel S. Salmaso

5. Retraction notices as a high-stakes academic genre: A move analysis

Shaoxiong (Brian) Xu & Guangwei Hu

6. Rhetorical analysis of philanthropic fundraising letters in a Ghanaian university

Joseph B. A. Afful

PART

Lexicogrammatical resources

7. A corpus-based study of discourse markers in secondary student talk

Ivy W. S. Chan & Jim Y. H. Chan

8. Construing symbolic exchange in academic registers of Spanish: Sayers and projection in linguistics articles in Colombian journals

Jesus David Guerra Lyons & Gillian Moss

PART

Multisemiotic analysis

9. Genre, pedagogy, and PowerPoint design: A multimodal move analysis of linguistics lecture slides

Dezheng (William) Feng

10. The multimodal genre of synchronous videoconferencing lectures: An eclectic framework to analyse interaction

Mercedes Querol-Julian

11. Identifying creative metaphor in video ads

Molly Xie Pan & Dennis Tay

PART

Genre in pedagogic and professional settings

12. Combining genre analysis and corpus consultation in class: Using do-it-yourself corpora to explore the literature review

Maggie Charles

13. When the office meets textbooks: Juxtaposing multiple perspectives to develop teachers' knowledge of workplace genres and to enhance the teaching of workplace writing

An Cheng

14. Hybridity in a specialized genre: Training log book entries in professional construction engineering

Cindy Tsui Ying Yu & Christoph A. Hafner