The Vulnerable Consumer

Volume Editor's Introduction; Angela Y. Lee

Chapter 1. Aging and vulnerabilities in consumer information processing; Aimee Drolet, Tayler Bergstrom, and Ilana Brody

Chapter 2. Vulnerability and Consumer Poverty: An Explication of Consumption Adequacy; Ronald Paul Hill and Girish Ramani

Chapter 3. Not knowing who I am: Implications for materialism and consumption behaviors; Marsha L. Richins

Chapter 4. From stigma to scarcity: On interpersonal and cognitive sources of vulnerability for Consumers in poverty; Nathan N. Cheek and Eldar Shafir

Chapter 5. The yin and yang of hard times: When can states of vulnerability motivate self-improvement?; Kelly Goldsmith, Caroline Roux, Christopher Cannon, and Ali Tezer

Chapter 6. Marketplace solutions to motivational threats: Helping consumers with four distinct types of vulnerability; Emily Nakkawita and E. Tory Higgins

Chapter 7. Leaves in the wind: Underdeveloped thinking systems increases vulnerability to judgments driven by salient stimuli; Ryan Rahinel, Rohini Ahluwalia, and Ashley S. Otto

Chapter 8. "I did not think of myself as a 'Customer'": The confluence of intertwined vulnerabilities among subsistence consumers through marketplace literacy; Madhu Viswanathan, Lucy Joy Chase, and Maria Jones

Chapter 9. A consumer vulnerability perspective on eviction; David Crockett, Lenita Davis, and Casey Carder-Rockwell