Strategic Winery Tourism and Management

Rezensionen / Stimmen

"Each chapter represents a relevant and appealing case study, written in American English that can be understood easily by nonnative readers. . . . The case studies show that managers of tourism companies can introduce, maintain, or increase sustainability and social responsibility with varying levels of innovation within different contexts, such as luxury resorts and hotels, restaurants, a recreated Viking Village, private clubs, cruise ships, coastline tourism, small islands, tour operators, and cultural heritage management. . . . A lot of practical management tips are shared. . . . Provides real-world examples that offer a multitude of practical applications that inspire you to implement sustainability and social responsibility in the tourism and hospitality industry."
-Tourism Analysis, review by Veronika Joukes, University of Tras-os-Montes and Alto Douro (UTAD), Vila Real, Portugal

2016 Winner of the Best Wine Book for Professionals Gourmand World Cookbook Award!

"This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action."
-Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards


"The tourism industry contributes trillions of dollars to the global economy and wine tourism is a sector of continued growth and impact. This book is one of the first to provide leading-edge research related to strategic winery management."
-Dr. Karen Thompson, Chair of the Department of Business Administration and Managing Director of Academic Programs "Unlike existing few books in the area, the perspective of this book on strategic winery tourism, winery marketing, and management is refreshing. A wide variety of timely and important topics are covered, ranging from product development, winery testing room management, financial and revenue management issues to service quality management, design, and experience. It is an excellent addition to the growing area of winery tourism management. The book is nicely and comprehensively crafted to serve as a major source of reference for both practitioners, researchers, and students of culinary, hospitality and tourism management."

- Muzaffer Uysal, Professor, Virginia Tech