45 Conversations About Behavioral Economics

Part 1: Supply.- Chapter 1: Networks in a Firm: Why Firms.- Chapter 2: Networks in a Firm: Gabrielle's Barber Shop.- Chapter 3: Networks in a Firm: Separation of Ownership and Control.- Chapter 4: Networks in a Firm: Board of Directors.- Chapter 5: Fragility: The Urge to Build an Empire.- Chapter 6: Fragility: Leverage.- Chapter 7: Fragility: Skin in the Game.- Chapter 8: Complexity: Your Favorite Processed Food.- Chapter 9: Complexity: The Complexity Fever.- Chapter 10: Similarity: Models of Similarity.- Chapter 11: Similarity: Matters of History and Luck.- Chapter 12: Networks among Firms: Best Network for Collusion.- Chapter 13: Networks among Firms: Gary Dinners.- Chapter 14: Externalities: You Can't Own Air.- Chapter 15: Externalities: The Flint Disaster.- Part 2: Demand.- Chapter 16: Demand by Head: Discounting the Future You.- Chapter 17: Demand by Head: To Marry or Not to Marry.- Chapter 18: Demand by Heart: Gambling.- Chapter 19: Demand by Heart: The Marshmallow Test.- Chapter 20: Demand under Peer Pressure: Picking Your Shoes.- Chapter 21: Demand under Peer Pressure: Your Last Hangover.- Chapter 22: Demand under Risk and Uncertainty: Insurance on Your Dream Car.- Chapter 23: Demand under Risk and Uncertainty: Fast and Frugal Way to Make Money.- Chapter 24: Demand Nudges: Nudges in Supermarket.- Chapter 25: Demand Nudges: Wanna Health and Funeral Insurances?.- Chapter 26: Demand Norms: Picking Your College and Major.- Chapter 27: Demand Norms: Keep and Return Equilibriums.- Chapter 28: Demand Bubbles: Tulip and Other Famous Bubbles.- Chapter 29: Demand Bubbles: Demand by Robots.- Part 3: Market.- Chapter 30: Regulators: Truth in Labelling.- Chapter 31: Regulators: Regulation, Regulation Everywhere.- Chapter 32: Trustbusters: DuPont and GM Then.- Chapter 33: Trustbusters: Big Techs Now.- Chapter 34: Scammers: Ponzi Scheme.- Chapter 35: Scammers: Enron Scheme.- Chapter 36: Creative Destructors: Tesla and Impossible Burger.- Chapter 37: Creative Destructors: Creative Destruction Everywhere.- Chapter 38: Raiders: Your Favorite Corporate Raider.- Chapter 39: Raiders: Four Defenses Against Raiders.- Part 4: Happiness.- Chapter 40: Income: Inequality USA.- Chapter 41: Income: Easterlin Paradox.- Chapter 42: Income: Hedonic Treadmill.- Chapter 43: Justice: Capuchin Justice.- Chapter 44: Justice: Utilitarian and Pareto Principles.- Chapter 45: Justice: Gross National Happiness.