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The power of gender difference, not gender equality, is a secret source for success. Some smart businesses are starting to wake up to this fact. This book explores why and how.
Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive advantage for modern businesses. Recent advances in neuroscience provide the key to unlocking it.
Leading applied neuroscientists and international corporate coaches Kate Lanz and Paul Brown show you why and how to access all the brains in your business.
Kate Lanz is Founder and CEO of Mindbridge, an executive coaching and business performance consultancy specialising in applied neuroscience. Before consulting and coaching she held senior international roles in business, notably with Diageo, where at the time, she was the only female and the youngest International General Manager. Kate's fascination with accessing individual motivation at work led to her second degree, a BSc in psychology, before she went on to an MBA and now her ongoing doctoral research into brain gender difference in business. She has a wide variety of clients, from hedge funds to multinationals in Singapore, Beijing, South and Central America, the USA, the Middle East, Europe and the UK and is senior Coaching Faculty at INSEAD. She is also an accredited coach supervisor.
Dr. Paul Brown is a consulting clinical and organisational psychologist, executive coach and supervisor. He was Chairman of the Association for Professional and Executive Coaching and Supervision, APECS; has been Visiting Professor in Organisational Neuroscience at London South Bank University and in Individual and Organisational Psychology at Nottingham Law School; started the first MSc in Organisational Neuroscience; and is now Professor of Organisational Neuroscience, Monarch Business School, Switzerland. He is an External Adviser to the International Energy Research Centre, the Tyndall Institute, University of Cork, Ireland and is the Association for Coaching's Global Ambassador for Applied Neuroscience. He consults and teaches widely, especially in Southeast Asia.
Chapter 1 Brain Sex and Biological Sex.- Chapter 2 Conditions for Optimal Brain Function.- Chapter 3 Survive, Thrive and Flow.- Chapter 4 Brain-Sex Based Attention and Communication.- Chapter 5 Power, Politics and Pressure.- Chapter 6 Problem Solvers and Solution Seekers - the Difference between Intra- Compared with Inter- Neural Connectivity.- Chapter 7 The Beginnings of a New Motivational Theory, from the Engendered Brain.- Chapter 8 The Business Case for Valuing Brain Sex Difference.- Chapter 9 How to Ignite All the Brains in the Business.- Chapter 10 Exhaustion, Energy and Excellence - The Male-Female Differences.- Chapter 11 Creating the Mind of the Organisation.- Chapter 12 The New Organisational Paradigm.
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