Drag as Marketplace

1. Introduction: What are Marketplace Cultures of Drag? - Mikko Laamanen, Maria Rita Micheli, Mario Campana, Rohan Venkatraman and Katherine Duffy





Part 1: Politicizing Drag Identities





2. The Neoliberal 'Ru-presentation' of Drag as a Key to Success and Acceptance - Luigi Squillante


3. Drag is Not Womanface - Paul Haynes





Part 2: Marketizing Drag





4. Crafty Queens: Meaning Co-Creation Between Drag Performers and Brands through Artisanal Framing - Alina Both, Raian Razal and Rohan Venkatraman


5. Legitimation Spillover in the Berlin Drag Scene: From Conflict to Collaboration - Pia Seimetz and Jan-Hendrick Bucher


6. Non-Fan Perception and Behaviour towards Cosmetics Endorsed by Drag Celebrities in Japan - Binh Nghiem-Phu





Part 3: Digitizing Drag





7. Cybernetic Drag: Embodiment, Technology and Digital Drag Performance in the US During the COVID-19 Pandemic - Shayne Zaslow


8. Drag Social Media Influencers as Opinion Leaders: Their Role in Persuading and Promoting Drag Entertainment in India - Khyati Jagani


9. Conclusion: Studying Drag Marketplace Cultures - Critical Reflections and Future Directions - Mario Campana, Rohan Venkatraman, Katherine Duffy, Mikko Laamanen and Maria Rita Micheli





Epilogue





10. Kinky Boots: Reflections on Making and Marketing Tubular Sex - Pauline Maclaran


11. Reflections on the Business, Consumption and Performance of Contemporary Drag - Mark McCormack