Sport in Korea

Introduction [Dae Hee Kwak, Inkyu Kang, Yong Jae Ko and Mark Rosentraub] Part I: Sport History, Nationalism and Culture 1. Sport in Modern Korea: A Historical Perspective [Dae Hee Kwak and Joon-Ho Kang] 2. Becoming a Member of the Japanese National Football Team as a Korean: The 1936 Berlin Olympic Trials and Colonial Korea [Seok Lee] 3. Diplomacy in Play: The Role of Sport in Early Korea-Israel Relations [Guy Podoler] 4. Who's Afraid of Soccer Fans? The Double-Edged Sword of South Korea's Sports Nationalism [Inkyu Kang] 5. Vanishing Species or Still Vigorous Players: Korean Newspaper Sports Journalists in a Rapidly Changing Industry [Sang Keon Yoo] 6. A Philosophical Problem of the Korean Church's Missiological Use of Sports [Song-Chong Lee] 7. The North and South Korean Relations and Sport: Displaying Unified Korean Nationalism at the 2002 Busan Asian Games [Jung Woo Lee] 8. Nationalizing the Balletic Body in Olympic Figure Skating [Chuyun Oh] Part II: Sport Development, Business and Policy 9. Changes in Habitual Attending in Korean Baseball Games [Hayley Jang and Young Hoon Lee] 10. Comparative analysis of American antitrust law and Korean monopoly regulation and fair trade act: Unfair trade practice and labor relations in Korean professional baseball[Sungho Cho and Dal-Young Chang] 11. Substitution between Soccer and Baseball in South Korea [Stefan Szymanski and Jai Ku Sun] 12. Reorganization Challenges Facing Korean Baseball [Rodney Fort] 13. Corporate Social Responsibility Strategies for Korean Professional Sport Leagues [Jaedeock Lee and Robert P. Fleischman] 14. The Impact of Mega-Sporting Events on Host Country Image and Brand Perception: A Case of 2011 Daegu IAAF Championships [Yongjae Kim] 15. Value-Based Taekwondo: Future Directions for Business and Education [Yong Jae Ko, Il Rang Lee, Yong-Kyu Chang and Jin-Bang Yang]