Chapter 1. MetaMinds and Digital Realms: Deciphering Gen Z Consumer Behavior in Metaverse Marketing; Priyakrushna Mohanty, Aarthy Chellasamy, and Aishwarya Nagarathinam
Chapter 2. Out of the Shadows: Cybersecurity Challenges and Solutions in Organizations; Brian Heath, Ross Jackson, Scott Dewicki, Paul Hartman, and Shweta Kumar
Chapter 3. Exploring Factors Influencing Purchase Intentions among Metaverse Enthusiasts: An Investigation in Northern India; Kavita Rani and Manjit Kour
Chapter 4. Metaverse Regulation for Artificial Intelligence: Conceptual Approach for Marketing Domain; Prabhjeet Kaur, Lokesh Jasrai, and Aditya Kumar Divyam
Chapter 5. Beyond Boundaries: Uniting AI and the Metaverse for Tomorrow's Realities; Hafijull Mondal
Chapter 6. Exploring the Metaverse: Transformative Applications of AI in Virtual Tourism Experiences; Animesh Kumar Sharma, Rahul Sharma, and Rajesh Verma
Chapter 7. Metaverse Adoption among Banking Users: A Developing Nation's Perspective; Anamica Singh, Anchal Luthra, Seema Garg, and Vinita Sharma
Chapter 8. Democratizing Immersive Learning; Rajesh Verma and P. James Daniel Paul
Chapter 9. Factors Influencing Adoption of Metaverse Platform: Gen Z Perspective; Pravin Chandra Singh, Abhishek Kumar Pandey, Premendra Sahu, Vishal Kumar Singh, Sujay Vikram Singh, Kumari Neelam, and Pankaj Kumar
Chapter 10. Utopian Dreams or Dystopian Realities: Navigating Ethics in the Metaverse; Lekhika Sharma, Neeraj Kaushik, Yasha Bothra, and Manpreet Arora
Chapter 11. Challenges and Future Directions for the Use of AI and Security Intelligence in Tourism Industry; Mohammad Badruddoza Talukder, Firoj Kabir, Mohammad Abu Horaira, and Sanjeev Kumar
Chapter 12. AI and Robotics Awareness: Effects on Hotel Employee Turnover; Anshul Garg, Gopinath Sangaran, and Vincent Pang Fook Huat
Chapter 13. Guest-Centric AI: A Theoretical Inquiry of Guest Experiences on the Integration of AI Chatbots among Luxury Guest Accommodations; Chen Weimei, Rupam Konar, and Neethiahnanthan Ari Ragavan
Chapter 14. Business Resilience via Forward-Looking Approach (FLA): Metaverse as a Potential Innovation; Sneha Biswas and Rituparna Chatterjee
Chapter 15. Virtual Tourism: Traversing the Kaleidoscope of Virtual Reality; Neetha Mary Avanesh and Minu Zachariah
Chapter 16. Demystifying Opportunities and Risk for Businesses: A Qualitative Enquiry; Manpreet Arora and Jeetesh Kumar
Chapter 17. The Dark Side of the Metaverse: Privacy, Security, and Safety Concerns; Vaishali Dhiman and Manpreet Arora
