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Become familiar with the key concepts of fundamental analysis and learn how to put them into action in the real world
Fundamental Analysis For Dummies is a valuable guide for investors who want to know the future. Okay, it's not a crystal ball, but fundamental analysis will help you gain insight into a company's staying power, as you evaluate revenue, expenses, assets, liabilities, competitors, management, interest rates, and other key business details. This Dummies resource makes it easy to get a handle on the underlying forces that affect the well-being of the economy, industry groups, and companies. You'll explore the tools and strategies of fundamental analysis, and you'll get easy-to-follow examples of how they're used in relation to stock and commodity investing. This latest edition is fully updated with coverage of today's investment landscape.
Investors looking to become proficient in using fundamental analysis will love this plain-English breakdown of all the must-know information.
Matt Krantz is a nationally recognized financial journalist who specializes in investment topics and personal finance. He's the management editor for Investor's Business Daily, and his work has appeared in USA Today and Money magazine.
Introduction 1
Part 1: Getting Started with Fundamental Analysis 5
Chapter 1: Understanding Fundamental Analysis 7
Chapter 2: Getting Up to Speed with Fundamental Analysis 19
Chapter 3: Gaining an Upper Hand on Wall Street: Why Fundamental Analysis Gives Investors an Edge 37
Chapter 4: Getting Your Hands on Fundamental Data 55
Part 2: Performing Fundamental Analysis Yourself 75
Chapter 5: Analyzing a Company's Profitability Using the Income Statement 77
Chapter 6: Measuring a Company's Staying Power with the Balance Sheet 97
Chapter 7: Tracking Cash with the Statement of Cash Flow 115
Chapter 8: Using Financial Ratios to Pinpoint Investments 133
Chapter 9: Mining the Proxy Statement for Investment Clues 155
Part 3: Making Money with Fundamental Analysis 173
Chapter 10: Looking for Fundamental Reasons to Buy or Sell 175
Chapter 11: Finding a Right Price for a Stock Using Discounted Cash Flow 197
Chapter 12: Using the Annual Report (10-K) to See What a Company Is Worth 215
Chapter 13: Analyzing a Company's Public Comments and Statements 237
Chapter 14: Gleaning from the Fundamental Analysis Done by Others 249
Chapter 15: Performing "Top-Down" Fundamental Analysis 267
Part 4: Getting Advanced with Fundamental Analysis 279
Chapter 16: Digging into an Industry's Fundamentals 281
Chapter 17: Pinpointing Trends Using Fundamental Analysis 297
Chapter 18: Avoiding Investment Blowups with Fundamental Analysis 313
Chapter 19: Marrying Fundamental Analysis with Technical Analysis 329
Part 5: The Part of Tens 349
Chapter 20: Ten Things to Look at When Analyzing a Company 351
Chapter 21: Ten Things Fundamental Analysis Cannot Do 359
Index 369
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