An Introduction to Fashion Retailing

1. What is Retailing?
The History of Retail
Understanding the Difference between Retailing and the Retailer
Classification of Retailers
On-Site Vs. Off-Site Retailing
Omnipresent Retail Approaches
Case study: LVMH

2. Retail Consumer Markets
Consumer Behavior
Consumer Profiling
Site Selection and Store Location
Emerging Domestic and International Markets
Case study: Estee Lauder Companies

3. Retail Corporate Offices
Retail Corporate Offices
Corporate Offices and their Role
Strategic Planning
Supporting Store Teams
Ethics and Corporate Social Responsibility
Case Study: Hennes & Mauritz

4. Store Management
Store Management and the Back of House
HR and Employee Management
Store Logistics
Merchandise Controls and Loss Prevention
Case Study: Kering Group

5. Visual Merchandising and Store Design
Visual Merchandising vs. Merchandising
Store Design and Environment
Visual Merchandising Strategies
Case Study: Inditex

6. Trends in Retailing
Fast Fashion vs. Slow Fashion
Ecommerce and the Online Shopper
Mobile Retail, Pop-Up and Concept Stores
Retailer and Designer Collaborations
Technology in the Retail Sector
Case Study: ASOS.com