7 Steps to Sharing Your School's Story on Social Media

Contents

#7StepStories

About the Authors

Foreword

Preface

Acknowledgements

Introduction

Step 1 - Connecting your Vision & Mission to a Social Media Purpose








Strategic Planning



Start with Why



Vision and Mission



Connecting to Your Social Media Purpose



The Purpose of each Platform



Listening to Your Parents



Step 2 - Hashtag It








Establishing Your Vision and Mission



Your One and Only Hashtag



Make Your Hashtag Yours



Innovative Programs to Hashtag



Genius Hour



Social Media Contests



Be Collaborative



Step 3 - Traditional Methods that Build a Social Media Following








Formative Assessment



Communication Methods



Face-to-Face



School Spirit



Relationships



Parent/Guardian Training



Earning Twitter Wings



Digital Citizenship and Online Safety



Step 4 - Making It Happen








Know the Policies



Setting Up Your Accounts and Pages



Let's Get Posting



Linking Across Platforms



Your Devices are Your Friends



Step 5 - Will Anyone Follow Me?








Types of Posts



Getting Seen and Noticed



Overcoming Privacy Settings



Moderating Comments & Monitoring Followers



Breaking News and Sneak Previews



Step 6 - Is it Working?








By the Numbers



Who's Following Me?



Tweaking Tweets



Step 7 - What's Next?








Tools of the Trade



Enhancing Photos and Video



Increasing Interaction and Engagement



Tips and Tricks



Concluding Thoughts

References