Cut through the fog and set your compass for success!
The Business of Plastic Surgery: Navigating a Successful Career, 2nd Edition is essential reading for every plastic surgeon. Chart your own course through the arc of a rewarding career.
In this comprehensive guide, learn practical strategies to excel in private, group, and academic practice. Master business skills from digital marketing to evaluating new technologies. Discover how to fight physician burnout and strike a work-life balance for a truly satisfying future.
Topics rarely covered include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender.
An all-star list of contributors offers secrets in navigating stormy seas.
This book includes complimentary access to a digital copy on https://medone.thieme.com.
Sprache
Verlagsort
Zielgruppe
Editions-Typ
Illustrationen
57
57 Abbildungen
- 57 Illustrations, unspecified
Dateigröße
ISBN-13
978-1-62623-973-9 (9781626239739)
Schweitzer Klassifikation
Part I Career Direction1 Beginnings2 The Job Search3 Academic Career4 Solo Practice5 Group Practice6 TransitionsPart II Marketing and Monitoring7 How to Get the Media's Attention8 The Wonderful World of Marketing9 Optimizing Your Practice10 Upping Your Game with Systems11 Saving MoneyPart III Internet University12 Website Optimization13 How to Make and Post Effective Videos14 All about Reviews15 Digital Marketing and AdvertisingPart IV Enhancing Both Practice and Career16 Building and Managing Your Own Surgical Suite17 Publishing for the Profession and for the Public18 Technology, Trends, and Traps19 A Successful Medspa20 Medical Inventions: From Idea to FundingPart V Watching Your Back21 Contracts22 The Wheel of Misfortune: Managing Medical Liability in Plastic Surgery23 Building and Protecting Your Wealth: In Three Acts24 Taking Control of Your Life25 The Changing Face of Plastic Surgery
