Prologue
Choosing to adapt to a new era.
Trust, defined.
Act I - Why Trust?
Trust is the defining issue of our time.
Without trust, we go nowhere.
A lack of trust is expensive.
Leaders tend to overestimate trust.
Low trust is dysfunctional.
A lack of trust is the root of every single one of your problems.
But low trust can also be strategic.
Breach trust at your own risk.
Restoring trust is delicate work and not always possible.
High trust is liberating.
Trust is transformative.
Trust is everything.
And trust changes everything.
Work isn't transactional, it's relational.
Technical skills are needed, but not sufficient.
You can develop Trust-Centered Leadership skills.
Trust is mission-critical to organizations and communities.
Trust is the highest value leadership asset.
Act II - What Is Trust?
Trust is a noun and a verb.
Trust is not a light switch.
Trust is a plant.
Trust can be earned, extended, strengthened, and yes, even restored.
We're wired for trust.
You can measure the benefits of trust.
Trust gets results.
Trust creates a competitive advantage.
Trust is the basis of true belonging.
Trust is power.
Trust is the foundation for resilient leaders and organizations.
Trust makes society resilient in times of uncertainty and adversity.
Trust is the key to teamwork and winning collaboration.
Trust begets trust.
If you want to be trusted, you have to be trustworthy.
Act III - How to Build Trust
Trust has five facets.
The First Facet of Trust: Clarity
The Second Facet of Trust: Credibility
The Third Facet of Trust: Consistency
The Fourth Facet of Trust: Caring
The Fifth Facet of Trust: Connection
Being trustworthy is a weakest link issue.
Our trustworthiness is contextual.
The best way to build trust is in 3D.
The First Dimension of Trust: Self-trust is the bedrock.
The Second Dimension of Trust: Thrive by building trust with another.
The Third Dimension of Trust: Navigate complexity by building trust at scale.
Trust can enable action, but action ultimately creates trust.
It's important to reassess trust so we can trust wisely.
You can never build too much trust.
Epilogue
We're trusting you.
References
Acknowledgements
About the Authors
