How to Start, Run, and Stay in Business

A new 25th anniversary update of the entrepreneur's bible
For twenty-five years, entrepreneurs have relied on this friendly,comprehensive guide to the basics of successfully operating a smallbusiness. Now, this new Fourth Edition of How to Start, Run &Stay in Business completely updates the bestselling classic fortoday's entrepreneur. It features all the reliable, straightforwardadvice readers expect and also includes entirely new information ononline business and marketing as well as new Internetresources.
Material on legal and financial issues, international business,customer service, and state and federal tax regulations has beenfully revised. Plus, new charts, illustrations, questionnaires, andchecklists make the book more practical and useful than ever.Inside, you'll find world-class guidance on every vital aspect ofsmall business success, including:
* Preparing a business plan
* Finding the right location
* Deciding on an ownership structure
* Record keeping and taxes
* Financing and capital
* Inventory and distribution
* Hiring and staffing
* Managing and motivating people
* Marketing and promotions
* Risk management
* And much more
In addition, a wealth of helpful resources covers all your outsideneeds, from attorneys and accountants to trade associations and Website designers. Whether your business is brick-and-mortar,mom-and-pop, home-based, or online, How to Start, Run & Stay inBusiness, Fourth Edition provides all the information you need tomake your entrepreneurial dream a reality.