Printers nowadays are having to learn new technologies if they are to remain competitive. This innovative, practical manual is specifically designed to cater to these training demands. Written by an expert in the field, the Handbook is unique in covering the entire spectrum of modern print media production. Despite its comprehensive treatment, it remains an easy-to-use, single-volume reference, with all the information clearly structured and readily retrievable. The author covers both traditional as well as computer-aided technologies in all stages of production, as well as electronic media and multimedia. He also deals with training, research, strategies and trends, showing readers how to implement the latest methods. With 1,200 pages, containing 1,500 illustrations - over half in colour - the Handbook conveys the current state of technology together with its specific terminology
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From the reviews:
"All you ever wanted...a new standard reference for the graphic arts..." (Printing World)
"...it is a large, solid item...It is hard to imagine anyone connected to the graphic arts industry not finding a use for this book. It covers just about every aspect of production, from design through to finishing... I couldn't find fault with any of the technical explanations - hardly surprising, given the list of people who contributed to it... There are excellent diagrams throughout, and each section is rounded off by a look at the available products..." (Electronic Imaging, March 2002)
"The mammoth publication, which is destined to become the standard reference book for the industry, is the brainchild of Dr Helmut Kipphan . . For anyone with a genuine interest in the scope and breadth of the industry the Handbook of Print Media will prove to be an invaluable companion. It combines esoteric technical information . with a practical commercial eye on the development and trends of printing markets. On both counts it is likely to become the bible for managers when confronting the future." (Graphics Online, November, 2001)
