Business Plans to Game Plans

Name: Business Plans to Game Plans | A Practical System for Turning Strategies into Action, Revised Edition
Brand: Wiley
Price: 19.99 EUR
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A Practical System for Turning Strategies into Action, Revised Edition

Jan B. King(Autor*in)

Wiley (Verlag)

Erschienen am 19. Februar 2004

288 Seiten

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978-0-471-68192-2 (ISBN)

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Inhalt

Intro
BUSINESS PLANS to game plans A Practical System for Turning Strategies into Action revised edition
PREFACE
CONTENTS
PART I CREATE YOUR VISION
1 MOVING FROM VISION TO ACTION
Inventing Your Company
Living the Vision
An Ongoing Process
Tools for Moving from Vision to Action
Creating Your Vision
Crafting a Mission Statement
Analyzing Your Strengths, Weaknesses, Opportunities, and Threats
Defining Corporate Goals
Action Plans: Turning Vision into Action
Visually Representing Your Plan
PART II SET HIGH STANDARDS
2 CREATING A BUDGET EVERYONE CAN USE AND UNDERSTAND
The Budget Sets Priorities
Know When to Stop
Plan for Debt
Follow the Money
Control Expenses
Plan for Cash
Budget for the Big Items
Plan for Profits
Set Financial Controls
Revenue Forecasts
Profits Determine Survival
Tools for Creating a Budget Everyone Can Use
Revenue Budget
Average Selling Price per Product
Unit Sales by Product
Dollar Sales Projections by Product
Dollar Sales Projections by Month
Expense Budgeting
The Budget Notebook
Payroll Projections
Income Statement Projections
Balance Sheet Projections
Break-Even Analysis
3 UNDERSTANDING THE NUMBERS
Flying Blind
Traditional Financial Statements
Cash Flow Is Critical
Following What Matters
Sharing Financial Information with Employees
Tools for Understanding the Numbers
Year-at-a-Glance Income Statement
Year-at-a-Glance Balance Sheet
Year-at-a-Glance Financial Analysis
Budget Variance Report
Same Month Last Year Variance Report
Analysis of Cash Position
Key Financial Indicators
Financial Report to Employees
PART III BUILD LONG-TERM GROWTH
4 MASTERING THE ART OF THE SALE
Sales and Profitability
Customer Focus
Who Are Your Customers?
Quality Sales
The Right Person for the Job
Customer Service Professionals
Sales Management
Communicating Sales Data to Employees
Tools for Mastering the Art of the Sale
Dollar Sales Month-to-Month
Product Sales by Customer
Top-Selling Products
Sales by Salesperson
Customer Service Key Indicators
Customer Service Survey
Sales Report to Employees
5 ACHIEVING QUALITY AND QUANTITY
Setting the Right Standards
Adding New Value
What Your Inventory Tells You
Supplier Concerns
Tools for Achieving Quality and Quantity
Unit Output by Product
Units Shipped
Average Days to Ship
Returns Analysis
Backlog of Orders
Inventory Control Report
Business Partner (Supplier) Survey
6 GROWING PROFITABLY WITH MARKETING AND PRODUCT DEVELOPMENT
Research Your Market
Customer Marketing Data
Marketing Activities
Product Development
Sources of Innovation
Assessing Costs and Risks
Minimizing Risk
Marketing Goals
Tools for Marketing and Product Development
Assessment of Competition
Product Sales by Marketing Method
Product Development Checklist
PART IV LEAD WITH COURAGE
7 DRIVING EMPLOYEES TO PEAK PERFORMANCE
Set the Standards for Your Employees
Invest in People
Effective Communication
Compensate Fairly and Well
Make Time to Manage
Human Resource Administration
Avoiding Lawsuits
Tools for Managing and Motivating Employees
Performance Reviews
Team Feedback
Management Skills Feedback
Employee Ranking System
Human Resource Key Indicators
8 LEADING YOUR BUSINESS FOR MAXIMUM RESULTS
Personal Characteristics of CEOs
Facing the Toughest Questions
Look to the Long Term-the Very Long Term
Find the Important Details and Focus on Them
Leading during Times of Growth
Managing Slumps
You Can't Do It Alone
Getting Outside Help
Hiring Quality Consulting Help
Boards of Directors and Advisors
Starting Over: The Annual Game-Planning Process
Tools for Leading Your Business
Employee Opinion Survey
Company Performance Review
APPENDIX ONE: THE 50 CRITICAL MANAGEMENT QUESTIONS TO RUNNING A SUCCESSFUL BUSINESS
APPENDIX TWO: TOP 50 PRACTICAL BUSINESS BOOKS
INDEX

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