These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.
Sprache
Verlagsort
ISBN-13
978-0-19-158283-7 (9780191582837)
Schweitzer Klassifikation
