Future of Tourism Marketing

Preface: Future of Tourism Marketing

Seongseop (Sam) Kim and Dan Wang

1. Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

Somang Min, Kevin Kam Fung So and Miyoung Jeong

2. Marketing robot services in hospitality and tourism: the role of anthropomorphism

Jamie Murphy, Ulrike Gretzel and Juho Pesonen

3. Classifying technological innovation attributes for hotels: an application of the Kano model

Chun-Fang Chiang, Wen-Yu Chen and Chia-Yuan Hsu

4. The view from above: the relevance of shared aerial drone videos for destination marketing

Ugljesa Stankov, James Kennell, Alastair M. Morrison and Miroslav D. Vujicic

5. Using tracking technology to improve marketing: insights from a historic town in Tasmania, Australia

Bob Mckercher, Anne Hardy and Jagannath Aryal

6. Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery services

Jinsoo Hwang, Sun-Bai Cho and Woohyoung Kim

7. Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination

Carlos Flavian, Sergio Ibanez-Sanchez and Carlos Orus

8. Tourists as Mobile Gamers: Gamification for Tourism Marketing

Feifei Xu, Feng Tian, Dimitrios Buhalis, Jessica Weber and Hongmei Zhang