Language, Identity and Cycling in the New Media Age

Chapter 1. Introduction: Exploring language, identity and cycling in the new media age.- PART I IDENTITIES IN THE MEDIA.- Chapter 2. 'Mark, Mark, can we have a word?': Narrative and evaluation in the media interview.- Chapter 3. Coming clean: Framing and identity negotiation in the Oprah-Lance Armstrong interview.- Chapter 4. Multimodality identity in manga: Yowamushi Pedal and the semiotics of Japanese comics.- PART II IDENTITY AND ONLINE COMMUNITIES.- Chapter 5. Having a Rashomon moment: Identity negotiation in an online community.- Chapter 6. Making the link: Intertextual resources in an online forum.- Chapter 7. The case of Franz: Identity and carnival in online communities.- PART III. MULTIMODALITY, CORPORATE IDENTITY, AND MARKET POSITIONING.- Chapter 8. 'Hey you, thanks for buying our stuff.': Language, multimodality and identity in two corporate websites.- Chapter 9. "68 years onthe same B17": Brooks, consumer reviews and brand loyalty.- Chapter 10. In pursuit of marginal gains: Corporate sponsorship and brand-building videos.- Chapter 11. Welcome to the GCN show!: Community and identity on YouTube.- Chapter 12. Conclusion: Rethinking interpersonal semiotics in new media.