What gets your heart rate going more: reading a story about dinosaurs, or being chased by one? The emerging discipline of immersive storytelling recognizes the power of creative works that put the viewer at the center of the action. In Immersive Storytelling, theme park designer Margaret Kerrison shares tips and tricks for writers on teams tasked with bringing a narrative to life.
How do you take an idea from inspiration to manifestation? How do you move from telling a story to creating a world? In this richly illustrated book, the first of its kind written specifically for writers, Kerrison lays out the craft of immersive storytelling. She uses case studies to show what works, and highlights the essential role of the writer on a complex creative team. Ready to take the kernel of an idea and turn it into a full-fledged experience? This book gives you the blueprint.
Sprache
Verlagsort
Illustrationen
Dateigröße
ISBN-13
978-1-61593-349-5 (9781615933495)
Schweitzer Klassifikation
Born in Indonesia and raised in Singapore, Margaret received her Master of Fine Arts degree in Screenwriting from the University of Southern California School of Cinematic Arts. Her career spans 14 years of experience in television, film, digital media, games, brand storytelling, location-based entertainment, and immersive experiences. She has worked as a Story Lead, Story Consultant, and Writer for multiple projects around the world, including Star Wars: Galaxy's Edge, Star Wars: Launch Bay, Star Wars: Galactic Starcruiser, Avengers Campus, Guardians of the Galaxy: Cosmic Rewind, National Geographic HQ, and the NASA Kennedy Space Center Visitor Complex's Journey to Mars: Explorers Wanted. She was a Disney Imagineer from 2014-2021. She is currently a Sr. Experiential Creative Lead for Airbnb.
Dedication
Introduction
This Is Not a Textbook
A Great Opening Scene
Immersing the Guest
What Is Immersive Storytelling?
Starting the Creative Process
The Fundamental Questions
Why Share This Story With the World?
How Will Your Audience Feel?
Who Is Your Audience?
What Is the Transformation You Want to Create in Your Audience?
What Is Your Theme?
Where Is the Authenticity in Your Story?
What Is the Wish Fulfillment of Your Story?
What Are the Mood and Tone of Your Experience?
What Is the Medium of Your Experience?
What Is the Audience Role in Your Experience?
What Are the Emotional Anchors of Your Experience?
Who Are the Characters in Your Story?
What Is the Ideal Setting for Your Story?
What Are the Comparables?
What Is Your Storytelling Narrative Type?
Building Your Story
Finding Your Key Pillars
Design Philosophy
Readability and Believability in Worldbuilding
Developing Your Creative Guide
All in the Details - Your Nouns
Audience Parameters - Rules of Engagement
The Writing Deliverables
Pitching, Presenting, and Communicating
Passing the Torch
You as a Writer
Writing as a Profession
How Do You Break Into This Industry?
Why We Do What We Do
The Future of Storytelling in Immersive Experiences
Last But Not Least
Acknowledgments
About the Author