SEO For Dummies

Introduction 1

Part 1: Getting Started with SEO 5

Chapter 1: Surveying the Search Engine Landscape 7

Chapter 2: Search Results, Deconstructed 21

Chapter 3: Your One-Hour, Search Engine-Friendly Website Makeover 33

Chapter 4: Beating the Competition: Planning a Powerful Search Engine Strategy 53

Chapter 5: Making Your Site Useful and Visible 73

Part 2: Building Search Engine-Friendly Sites 89

Chapter 6: Picking Powerful Keywords 91

Chapter 7: Creating Pages That Search Engines Love 111

Chapter 8: Designing for Speed 143

Chapter 9: Designing for Mobile 153

Chapter 10: Using Structured Data Markup 161

Chapter 11: Avoiding Things That Search Engines Hate 173

Chapter 12: Dirty Deeds, Done Dirt Cheap 195

Chapter 13: Bulking Up Your Site: Competing with Content 213

Chapter 14: Finding Traffic Through Local Search Marketing 239

Part 3: Adding Your Site to the Indexes and Directories 267

Chapter 15: Getting Your Pages into the Search Engines 269

Chapter 16: Submitting to the Directories 285

Chapter 17: Product Search: Remember the Shopping Directories and Retailers 295

Part 4: After You've Submitted Your Site 319

Chapter 18: Using Link Popularity to Boost Your Position 321

Chapter 19: Finding Sites to Link to Yours 347

Chapter 20: Even More Great Places to Get Links 371

Chapter 21: Social Networking -- Driven by Drivel 385

Chapter 22: Video and Images: Putting Your Best Face Forward 393

Chapter 23: Beyond the Basics 403

Chapter 24: When Google Bites Back: A Guide to Catastrophe 415

Part 5: The Part of Tens 435

Chapter 25: Ten-Plus Myths and Mistakes 437

Chapter 26: Ten-Plus Ways to Stay Updated 445

Chapter 27: Ten-Plus Useful Things to Know 451

Index 465