Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
1. Auflage
Erschienen am 8. April 2014
236 Seiten
978-1-317-78919-2 (ISBN)
Beschreibung
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Weitere Details
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Taylor & Francis Ltd
Zielgruppe
Für höhere Schule und Studium
Produkt-Hinweis
Reflowable
Dateigröße
1,33 MB
ISBN-13
978-1-317-78919-2 (9781317789192)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Personen
Kaynak, Erdener; Iyer, Gopalkrishnan R; Masters, Lance A
Inhalt
Contents
Introduction
The Emergence of Markets and Marketing Systems in Transition Economies of Europe and Central Asia
Foreign Direct Investment Motives and Marketing Strategies in Central and Eastern Europe
Why is the Progress of Marketisation Slow in Russia?
Strategic Orientation of Russian Managers: Is the "New" Russian Firm Market Driven?
Expectation as the Driving Force for Entry and Exit in the Turbulent Russian Market
Small Business Retailing in Privatizing Economies: The Influence of Managers' Individualistic and Collectivist Values
How the Fall of the Iron Curtain Has Affected Consumers' Perceptions of Urban and Rural Quality of Life in Romania
The Impact of Foreign Direct Investment on the Export Activities of Estonian Firms
Index
Reference Notes Included
Introduction
The Emergence of Markets and Marketing Systems in Transition Economies of Europe and Central Asia
Foreign Direct Investment Motives and Marketing Strategies in Central and Eastern Europe
Why is the Progress of Marketisation Slow in Russia?
Strategic Orientation of Russian Managers: Is the "New" Russian Firm Market Driven?
Expectation as the Driving Force for Entry and Exit in the Turbulent Russian Market
Small Business Retailing in Privatizing Economies: The Influence of Managers' Individualistic and Collectivist Values
How the Fall of the Iron Curtain Has Affected Consumers' Perceptions of Urban and Rural Quality of Life in Romania
The Impact of Foreign Direct Investment on the Export Activities of Estonian Firms
Index
Reference Notes Included
