Strategic Innovative Marketing and Tourism in the COVID-19 Era

Name: Strategic Innovative Marketing and Tourism in the COVID-19 Era | 9th ICSIMAT Conference 2020
Brand: Springer
Price: 171.19 EUR
Availability: OnlineOnly

9th ICSIMAT Conference 2020

Androniki Kavoura Stephen J. Havlovic Natalya Totskaya(Herausgeber*in)

Springer (Verlag)

Erschienen am 15. Februar 2021

XXI, 240 Seiten

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978-3-030-66154-0 (ISBN)

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Inhalt

Intro
Conference Details
Chairs of the Edited Volume
International Advisory Board
Scientific Committee
Organizing Committee
Invited Speakers
Preface
Aims and Scope of the Conference
Topics Related to COVID-19 on:
Acknowledgements
Contents
1 Pursuing Alternative Demand Forecasting Approaches in the Tourism Sector
1 Why a New Approach in Understanding Demand for Tourism Is Necessary
2 Tourist Development, Massification and Disruption
3 Use of Flocking Algorithms to Model Tourism Demand for a Destination
4 Methodology: Research Design and Approach to Data Analysis
5 Expected Contribution and Impact
References
2 The Impact of COVID-19 on Consumer Behaviour: The Case of Greece
1 Introduction
2 Covid-19 and Consumer Affection
3 Methodology
4 Results
5 Discussion and Conclusions
References
3 Intelligent Ticket and its Interaction with Transmedia Content in the COVID-19 Smart Tourism Era
1 Introduction
2 Background
2.1 Intelligent Ticket
2.2 RFID and NFC Use
2.3 Smart Tourism
2.4 Transmedia in Tourism
3 Conceptual Methodology
4 Procedure-Use Case
5 Discussion and Conclusions
References
4 Area of Residence Differences in COVID-19 Effect on Greek Citizens' Life
1 Introduction
2 Materials and Methods
3 Results-Discussion
3.1 Sample Profile
3.2 Assessment of the Effect of COVID-19 in Everyday Life
3.3 Area of Residence Effect on Everyday Life Due to COVID-19
4 Conclusions: Limitations-Directions for Future Research
References
5 Consumers Under Lockdown: Self-Gifting and Mood Alleviation
1 Introduction
2 Literature Review
2.1 Mood Regulation and Consumption
2.2 Mood-Regulatory and Mood-Alleviative Self-Gifting
2.3 Consumer Behavior in Times of Hardship
3 Research Questions and Hypotheses
4 Methodology
5 Findings and Discussion
6 Conclusions
References
6 Comparative Analysis of Coronavirus Influence on the Content Generated by Romanian Travel Blogs
1 Introduction
2 Literature Review
3 Research
4 Results
4.1 Visual Content
4.2 Written Content
4.3 Use of Tags
5 Discussion
6 Conclusion
References
7 COVID-19 and the Canadian Airline Experience
1 Introduction
2 Overview
2.1 Global Impact
3 Canadian Airlines
3.1 Sudden Impact
3.2 Financial Impact
3.3 Short Term Adjustments
3.4 Recovery Attempts
4 Future of the Canadian Airline Industry
4.1 Projections
5 Conclusion
References
8 Increasing Employability Through Development of Generic Skills: Considerations for Remote Course Delivery During COVID-19 Pandemic
1 Introduction
2 Generic Skills as Contributors to Workplace Success
2.1 Research Methodology
2.2 Transition of Post-Secondary Education to Meet the Needs of Life-Long Learning
2.3 Current Approaches to Experiential Learning
3 Adapting WIL Framework to Remote Delivery
4 Conclusion
References
9 COVID-19 Goes on Twitter. Greek Conversations and Discussions
1 Introduction
2 Findings
3 Conclusions
References
10 Exploring the Relationship of the Big Five Personality Traits with Student Satisfaction with Synchronous Online Academic Learning: The Case of Covid-19-Induced Changes
1 Introduction
2 Big Five Personality Traits
3 Methods
4 Results and Findings
5 Conclusions
References
11 Social Distancing: Technology to the Rescue
1 Introduction
2 Past Outbreak Aftermaths
3 The Importance of Social Distancing
4 Technology and Spread Containment
4.1 Hardware Assisting Social Distancing
4.2 Software Assisting Social Distancing
4.3 Contact Tracing
5 Conclusion
References
12 Effective COVID-19 Management Prerequisites: National Culture, Governance, Human Development, and Income Inequality
1 Introduction
1.1 Literature Review
1.2 National Culture
1.3 Effective Governance
1.4 Human Development
1.5 Income Inequality
2 Hypotheses
3 Methodology
4 Results
5 Discussion and Conclusions
5.1 Study Limitations and Future Research
5.2 Conclusions and Implications
References
13 The Role of Wi-Fi Positioning Systems in Safety Against COVID-19
1 Introduction and Background
2 Methodology
3 Results
4 Discussion
5 Conclusion
Acknowledgements
References
14 Covid-19 Pandemic's Influence on Popular/Folk Culture and Tourism in Greece: Shaping the Future and Beyond
1 Introduction
2 Popular and Folk Culture and Pandemics
2.1 Life Before the Pandemic: Folk Culture in Balkans and Greece in History
2.2 Life During the Covid-19 Pandemic
2.3 Shaping the Future
2.4 Conclusions and Future Work
References
15 The Weakness of Mass Tourism in the Covid-19 Period and the Contribution of Architecture
1 Introduction
2 Architecture and Tourism
2.1 Mass Tourism
2.2 Alternative Tourism
2.3 Current Situation
3 Architectural Footprint
4 Conclusions
References
16 COVID-19 Effects in People's Daily Life, Social Media's Role and the Power of Emotions and Mind
1 Introduction
2 The Creation of Fear in the Period of the Coronavirus
3 Social Media, Fake News and the Pandemic
4 Discussion: Dealing with Risk Perceptions of COVID-19 Around the World
5 Conclusion
References
17 Restaurants Industry in the Covid-19 Era: Challenge or Opportunity?
1 Introduction: Covid-19 and the Restaurant Industry
2 Pandemic's Impact on Restaurants
3 Challenges for the Restaurant Industry
4 Research Methodology
5 Findings
6 Discussion
7 Conclusion
References
18 Virtual Communities in COVID-19 Era: A Citizenship Perspective
1 Introduction
2 Online Communities: Past, Present, and Future
3 Case in Point: Health Care Online Virtual Communities
4 Discussion and Final Considerations
Acknowledgements
References
19 Underwater Cultural Heritage Tourism and Diving Tourism Alternatives in the COVID-19 Era
1 Introduction
2 Underwater Cultural Heritage as an Actor for Sustainable Development
3 Current Accessibility to Underwater Cultural Heritage
4 Proposal for Blended Way of Managing Underwater Cultural Heritage and Conclusions
References
20 Organization of Local Community Health Network During Infections Such as COVID-19
1 Introduction and Background
2 The Changing Role of the Hospital
3 Conditions that Are Necessary for the Organization of Primary Health Care Network
4 Discussion: A Proposed Prevention and Support Monitoring Network in PHC
5 Conclusion
References
21 Immunity Passports and Entrepreneurial Opportunities in the COVID-19 Era
1 Introduction
2 Methodology
3 Definition, Scientific Facts and Current State-of-Play
3.1 Definition
3.2 Scientific Facts and Current State-of-Play
4 Perspectives and Entrepreneurial Opportunities with Regard to Immunity Passports
4.1 General Outlook
4.2 SWOT Analysis
5 Exemplification of Innovative Entrepreneurship from the Creation of Immunity Passports
5.1 PoC Diagnostics
5.2 Hospitality and Tourism
6 Conclusion
References
22 The Impact of Covid-19 in E-Commerce. Effects on Consumer Purchase Behavior
1 Introduction
2 Literature Review
3 Methods
4 In Order to Envisage the Discussion
5 Conclusions and Future Research
References
23 Rethinking Management and Promotion of Tourist Destinations Amidst COVID-19: Good Practices and Challenges
1 Introduction
2 Literature Review
2.1 Crises or Disaster Management in Tourism
3 Methodology
4 Findings and Discussion
4.1 Measures Taken by Governments and Businesses to Sustain and Promote Tourism During COVID-19
4.2 Good Practices and Challenges
5 Conclusion
References
24 Social Media During the COVID-19 Era in 5* Hotels in Attica, Greece
1 Introduction
2 Literature Review
3 Methodology
4 Results and Discussion
5 Conclusion
References
25 Redefining and Redesigning Modernity in the COVID-19 Era: The Case of Xenia Hotels in Greece
1 Introduction
2 Architectural Modernity
3 The Modern Movement in Greek Hotels
3.1 Design Considerations and Suggestions for the Pandemic
4 Conclusion
References

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